Sports fans from around the world are scrambling to submit last minute applications for London 2012 Olympics tickets as the deadline approaches.
London 2012 chief executive Paul Deighton revealed demand had “hit the roof”, with the six-week window for applications set to close at 23:59 tonight.
“Applications have been steady but at a high level, which is in line with operational expectations - but this week it has hit the roof,” explained Deighton.
“Every day we have got a massive number of orders, which is not surprising, because people have taken on board that it’s not a first-come, first-served system.
“They have sat down with their families to decide what they want.
“Since last Friday, we have seen a high level go to a really high level,” he added.
A total of 650 sessions across 26 sports and 17 days are on offer. However, people will be limited to a maximum of 20 events each.
Before sales began on March 15th, more than 2.5 million people had signed up to the official website in anticipation of the ballot.
Fans will discover whether they have been successful in their applications on June 24th.
“Anyone who wants to get to the Games should absolutely get their applications done - there is no doubt about that,” continued Deighton.
“There will be a number of tickets left over.
“It was always the plan.”
Prices range from £20 to £2,012.
They include paying up to £2,012 for the opening ceremony, up to £725 for the showpiece 100m athletics final and between £50 and £325 for the track cycling finals.
Also in Europe today, City.Mobi is celebrating the success of its new guide to London.
City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.
London.Mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.
Most entries are also linked to websites where users can quickly access more detailed information if needed.
Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.
City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.