(Travel Division), the travel industry`s leading provider of integrated selling and communications solutions, has reported an increase in agency viewdata traffic for the two week run up to and including Easter 2003.
The increase mirrors a boom in Easter travelling as reflected in operator`s booking figures for the period, and highlights renewed consumer confidence following the end of military action.
Jill Cox, Head of Marketing, NTL Business (Travel Division) said: “In line with seasonal trends of increased agency viewdata traffic from April to August, we have experienced a five per cent rise during the week beginning 14 April, compared with the same period in 2002. This is despite fewer shopping days because of this year`s Good Friday and Easter Sunday falling in the period.
“We`ve also seen a rise in activity in the week commencing 7 April - the period which saw the end of military action in Iraq. The figures were up by over seven per cent on the previous week, and by over 15 per cent against the same period for 2002.”
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