Alaska Airlines will upgrade
its first class food service on more than 180 daily flights, nearly 40
percent of the carrier’s departures.The airline will
introduce a “First Class Variety Basket” during snack service on most
flights between one and three hours operated along the West Coast and
Featuring five to six high-quality products free of trans fats, high
fructose corn syrup and MSG, the baskets will replace the airline’s
existing first class snack of nuts, a cookie or a cheese plate. The baskets
also will be offered on some flights without snack service previously.
Customers in the first class cabin will be invited to take one of each of
the snacks, which will change periodically.
“The variety baskets will offer customers in first class a more
plentiful, healthful range of snacks,” said Greg Latimer, Alaska’s managing
director of brand and product marketing. “They’ll be especially valuable
for frequent fliers looking for something extra to tide them over until
mealtime and for customers who want to take a snack with them off the
A morning basket, offered on flights with snack service before 10:30
a.m., initially will include Sweet Perry Orchards pears in pear juice,
Copper Cowbell white cheddar cheese slices, Emergen-C energy drink mix,
Emerald Deluxe mixed nuts, Mocha Rocha candy and Barry’s Bakery cinnamon
A daytime basket, served on flights with snack service after 10:30
a.m., initially will include Regenie’s pita chips, Wild Garden hummus,
Brother’s fuji apple crisps, Emergen-C energy drink mix, Almond Roca candy
and Mrs. May’s cranberry trio bars.