SynXis enjoys record sales figures

SynXis has experienced a second straight year of
record sales by signing numerous multi-property and chain deals,
bringing the total number of private label chain codes to 37.The new
properties will all use the RedX Distribution Management System
already used by thousands of hotels around the world to distribute
rates and availability to all channels including Global Distribution
Systems, online travel sites, call centers and a hotel’s own website.

  The impressive list of new customers includes: Orient Express,
ResortQuest Hawaii, Harrah’s (the addition of Caesars Palace and
Bally’s hotels), Lodgeworks (Sierra Suites), Kor Hotel Group, Sandman
Hotels, Historic Hotels of America and Shell Vacation Club.

  As a result of SynXis’s growth in Europe and its expansion into
Asia Pacific, the number of new customers based outside the US
exceeded new US-based customers for the first time in SynXis’s
history. Contributing to that number are marquee customers such as the
Swiss-based Movenpick Hotels & Resorts and Shangri-La Hotels &
Resorts, based in Hong Kong. SynXis also renewed a large number of
contracts in 2007, a key indicator of its customers’ satisfaction with
the SynXis products and services.

  Scott Corey-Dunbar, vice president revenue and distribution,
Sonesta Collection - Hotels—Resorts—Cruises, a SynXis customer since
2003, said that as a member of the SynXis User Council, he can see
firsthand the focus SynXis puts on product marketing and ensuring they
meet the needs of their customers and the marketplace. “Sonesta was an
early adopter of the SynXis technology and each year we are impressed
with their innovation and addition of new products and services aimed
at increasing revenue for our properties,” Scott said.

  While more and more hoteliers are choosing SynXis as its
distribution partner - an average of 165 new properties are added to
RedX each month - in 2007 the company continued to invest millions of
dollars in technology for current and future customer needs. SynXis
also successfully consolidated all customers onto a single platform,
RedX, in 2007. As expected, volume has soared on RedX and its
performance levels have exceeded all targets. In 2007 RedX processed
more than three billion shopping requests while maintaining over 99.9%
uptime and a response time of less than 0.07 seconds.

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  Other 2007 highlights include:

  — The introduction of a new booking engine, Guest Connect

  — The addition of several key direct connects via SynXis Channel
Connect including Travelocity and Expedia

  — The expansion of a global call center offering into Europe and
Asia

  — An unmatched Internet marketing offering with the integration
of E-site Marketing into the SynXis portfolio.

  — The launch of the Technology Partner Program, ensuring the
highest level of cooperation and integration between vendors

  “We continue to focus on delivering innovative technology
solutions that ensure our products and services address the needs of
both individual properties and the chains,” said Scott Alvis,
president and general manager of SynXis. “The record number of large
multi-property deals signed in 2007 validates our direction and our
position as the industry’s distribution experts. We are looking
forward to building on our momentum in 2008, and more importantly,
enriching our partnerships with hoteliers worldwide to streamline
their distribution and increase their properties’ visibility to travel
buyers.”

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