Emirates will introduce its new “flat bed massage” Business Class seats with a Dubai advertising campaign targeting major consumer and trade publications.
The campaign, featuring a very relaxed sea otter floating fast asleep on its back, will launch on August 29, 2006, in the United States.
Consumer publications include The New York Times, The Wall Street Journal, Washington Post, Atlanta Journal-Constitution and Boston Globe as well as Town & Country Travel, The Economist (North America), Bloomberg Markets and the Harvard Business Review.
Trade publication placements include Business Travel News, IndUS Business Journal and others.
Emirates’ ad copy says it all: “Enjoy gourmet dining with complimentary wines then lie back and take in 600 channels of entertainment on your 19” view screen. Seen enough? Turn on the massage and let the world drift away under the cabin’s star-lit mood lighting. Fly Emirates. Keep discovering.”
The winner of some 300 international awards for virtually all aspects of in-flight services and amenities, Emirates will introduce the flat bed massage seats only in Business Class on Flight EK204, the airline’s nonstop Boeing 777-300ER service between New York and Dubai beginning October 1. In 2004, when Emirates launched passenger service from North America, it drew international attention and praise for its fully-enclosed First Class suites where passengers enjoy private, a la carte dining, all the features of Emirates’ award-winning entertainment service and other unique amenities.
Emirates Airlines has also been nominated at this year’s World Travel Awards in the category of World’s Leading Airline.