unveils new look

24th Nov 2005 is unveiling a new website look, in a bid to offer “a fast, reliable and easy to use website, whilst delivering a strong brand message.”

Chloe Lim, director of marketing said, “Over the last year we have made continuous site improvements including adding more hotels and destinations to book, prizes and promotions, multiple payment options and implementing more languages such as Korean and Portuguese. The latest design not only gives a more contemporary look, we also hope that it ensures consumers find our website even more efficient and easy to use than before.  In addition, the new site design also enables visually impaired users to navigate and book hotels through HotelClub.”
According to Hotelclub, the new initiative was undertaken after consultation with its 1.8 million members. The changes will “deliver a fresher appearance; faster download time on pages, streamlined navigation and enhanced usability,” says the company.
In the next six months, another phase of enhancements is planned with a focus on customer usability.
HotelClub is available in Chinese (Simplified and Traditional), English, French, German, Italian, Japanese, Korean, Portuguese and Spanish.


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