Alitalia Signs Fares Management Deal With Sabre Airline Solutions

2nd Mar 2004

A third member of the SkyTeam alliance,  Alitalia Linee Aeree Italiane SPA,

has signed a deal with Sabre Airline Solutions
, for its state-of-the-art

AirPrice system.

Used by seven of the world’s top twelve airlines, the new system will help


Alitalia maximise its revenues through the tactical and strategic analysis

and management of fares.


The AirPrice system will help pricing analysts examine relative market

data,  including competitors’ changes, to make rapid pricing decisions and

maximise Alitalia’s revenues by up to one per cent.  It complements the six

other Sabre Airline Solutions revenue management and planning tools that

Alitalia already has in place,  enabling tight integration among the

airline’s operational systems.


Commenting on new installation,  Gianni Matassa,  director of pricing,

revenue management   systems and operations, Alitalia said: “We needed to

get this capability in place quickly.  Our previous experience with Sabre

Airline Solutions proved that they had the experience and the right

technology to get this done.  In addition, their end-to-end offering of

technology for airline operations ensures that we can have a truly

integrated solution -  boosting operational productivity and our bottom



Vinay Dube, vice president of Sabre Airline Solutions for the EMEA region,

said:  “Following our consulting work with Alitalia, it became clear the

carrier needed a new decision-support fares management system.  Our

AirPrice tool fitted the bill perfectly, as it is so easily integrated into

the existing operations IT systems Alitalia has in place.


“With over 80 contracts signed in the EMEA region in 2003, this deal

further highlights our unparalleled depth of knowledge and experience in

providing airlines in the region with industry-leading IT solutions.”



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