IDeaS Appoints Michael Bromme

IDeaS, the leading provider of hospitality revenue optimization solutions
and one of America’s fastest growing technology companies, has named
Michael Bromme Vice President of Sales - Americas, adding to their
executive team of hospitality industry veterans.
As Vice President of Sales for IDeaS Americas territory, Mr. Bromme will
be responsible for leading continued sales growth in the Americas. In his
new role, Mr. Bromme brings demonstrated revenue management and enterprise
software sales expertise from multiple industries including Retail,
Insurance, Banking and Transportation.

Most recently, Mr. Bromme was the Vice President of Sales for Spotlight
Solutions, a Revenue Optimization solutions provider for the retail
industry. Under his leadership, Spotlight experienced exponential revenue
growth, which led to the successful sale of the company to Profit Logic,
Inc. Mr. Bromme has also held various sales management, sales and business
development roles with Retek,, MicroStrategy and Tandem
Computer Company.

“Michael has an excellent background and successful track record in
selling value based Revenue Optimization Solutions,” said Joseph Martino,
Senior Vice President of IDeaS. “Michael will accelerate our leadership
position within the Americas and is a valuable addition to our senior
leadership team.”

“I am excited to work with a company that is providing ‘next generation’
Revenue Optimization Solutions today,” said Bromme. “The Hospitality
market is evolving under significant market pressure and technology
changes. IDeaS delivers a low risk, high return solution to the
Hospitality marketplace.”

Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of
pricing and revenue optimization solutions that deliver measurable revenue
increases. IDeaS enterprise software solutions create compelling value:
Guaranteed revenue increases, increased profit margins and enhanced asset


IDeaS primary market focus is the global hospitality industry. The
Company’s clients include some of the most-prestigious companies in the
world, including InterContinental Hotels Group, Hyatt International,
Hilton International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski
Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort
Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as
Gaylord Opryland.