W Hospitality Group: Africa’s time to shine has come

W Hospitality Group: Africa’s time to shine has come

New research out this week from Lagos-based W Hospitality Group reveals the hotel industry is betting big on a boom in Africa over the coming years.

Virtually all the major hotel chains are making moves to increase their presence across the continent, the report finds.

In total, 208 new hotels with over 38,000 rooms are planned to come to the market in the next five years.

This comprises 63 hotels with 9,612 rooms in 2012, 55 hotels with 9,356 rooms in 2013, 57 hotels with 12,296 rooms in 2014, and 30 hotels with 6,060 rooms in 2015.

A further three hotels, with a total of 750 rooms, will come on to the market in 2016. However, the figure is set to rise over the coming months.

Overall, this represents an increase in capacity of 30 per cent over the existing base.

Of the total number of rooms in the pipelines, 55 per cent are under construction, the balance in the planning and design phase.

The country receiving the greatest attention for investment is Nigeria, where 43 hotels with 6,808 rooms are planned.

It is followed by the established North African tourist destinations of Morocco, with 35 hotels and 5,809 rooms, and Egypt, with 19 new hotels and 5,923 rooms.

The next countries on the list are Algeria, Tunisia, Ghana and Gabon.

Despite the problems there, Libya also features in the top ten, where three hotels with just over 1,000 rooms are planned.

Major Players

Of the major hotel chains, Accor is the leader, by a fair distance, with a pipeline of 36 hotels and 5,982 rooms.

It is followed by Carlson Rezidor with 25 hotels and 5,337 rooms, Hilton, with 11 hotels and 3,380 rooms, IHG with nine hotels and 2,885 rooms, Marriott with 14 hotels and 2,512 rooms, Movenpick, with 12 hotels and 2,182 rooms and Starwood with six hotels and 2,140 rooms.

Judged against a global benchmark, economic growth in Africa is impressive, predicted by the IMF to average six per cent in 2012, which is way ahead of Brazil (three per cent), Russia (3.3 per cent) and the global average of 3.3 per cent.

A recent report in the Sunday Times stated: “The scale and extent of Africa’s economic boom is unprecedented, albeit from a low base.”

Over the last decade, six of the world’s ten fastest-growing countries were African.

In eight of the last ten years, Africa’s lion states have grown faster than Asia’s tigers.

One of the fastest-growing economies in the world last year was Ghana, at a whopping 13% per cent compared with barely one per cent in most European countries and just over one per cent in America.

Bumpy Road

While the economic overview and active hotel development activity identified by W Hospitality Group’s research make Africa sound like the next great investment proposition, success is not straightforward.

African challenges include political risk, corruption, bureaucracy, poor infrastructure and lack of skills in the labour force.

Identifying reliable and efficient business partners is particularly critical.

Jonathan Worsley, chairman of Bench Events, said: “In business, who you know can often be as important as what you know but that is particularly true here.

“This is why we believe there will be value in creating an event that brings together the leaders of the African hotel industry with top international investors.”

Bench organises several premium international hotel investment conferences, including the Africa Hotel Investment Forum (AHIF).

AHIF will this year will be held at the InterContinental Hotel, Nairobi on September 25th-26th, where the agenda will focus on how to capitalise long-term on the opportunities presented by Africa and strategies to overcome the challenges.

Trevor Ward, managing director of W Hospitality Group, which carried out the hotel pipeline research, and who will be speaking at AHIF, concluded: “While the major hotel pipeline development is taking place in North Africa, we are seeing serious global investors undertaking hotel development projects in virtually every country in Africa.

“This is a continent whose time has come.”

Africa Hotel Investment Forum

AHIF is the premier hotel investment conference in Africa, attracting many prominent international hotel owners, investors, financiers, management companies and their advisers.

Host Partner this year is the Kenya Tourist Development Corporation, while ACCOR and Marriott International have signed up as Platinum Sponsors.

It is organised by Bench Events, which is known for producing several top-level hotel conferences around the world.

AHIF moves to a different African city every year showcasing high-growth destinations across the continent.

Last year the conference was held in Morocco, attracting more than 350 delegates from 34 countries.

Interested attendees can sign up here.