New PhoCusWright Report Examines Travel Industry Performance and Trends in 2009 and Beyond

17th Dec 2009
New PhoCusWright Report Examines Travel Industry Performance and Trends in 2009 and Beyond

As 2009 is coming to a close, the big question on the minds of many is the outlook for 2010 and 2011. Travel’s slump appears to have hit bottom in 2Q09, as transaction volumes declined and prices flattened by the end of the first half. Some segments are showing modest indications of an upswing in the second half.

PhoCusWright’s U.S. Online Travel Overview Ninth Edition  reveals key trends affecting the recovery of the U.S. travel market. The recovery will likely be slow, bringing only incremental improvements over several years. As a result, PhoCusWright projects very modest growth of 1% for the total travel market in 2010, as consumers and corporations gradually increase their travel spending. Online travel will continue to benefit from its positioning as a discount and distressed-inventory channel amid soft overall demand and a weak pricing environment for travel suppliers, especially hotels. Online travel will grow 5% in 2010, far outpacing the total market.

PhoCusWright’s U.S. Online Travel Overview Ninth Edition  provides historical figures for 2007-2008 and projections through 2011. The report also contains an overview of the U.S. travel industry including an assessment of each industry vertical (airlines, cruise, hotels and lodging, online travel agencies, and packaging). This data is essential for managers to accurately forecast the direction of the travel industry and its impact on their company.

Other key trends reviewed in PhoCusWright’s U.S. Online Travel Overview Ninth Edition:

  • Overview of U.S. total and online leisure/unmanaged business travel market, 2007–2011
  • European market performance and growth, 2007–2011
  • Asia Pacific market and growth, 2008–2011
  • Travel supplier Web sites vs. online travel agencies, 2006–2011
  • Cruise industry overview
  • Review of airline sector performance
  • Outlook for the hotel and lodging industry
  • Analysis of travel packaging; online and traditional
  • Performance forecasts for online travel agencies

Learn more about the U.S. travel industry—order today:



  • PhoCusWright’s U.S. Online Travel Overview Ninth Edition—$2,495
  • Additional reports are available for specific travel verticals. These reports (only $750 each) provide data and analysis essential to understanding your market and forecasting the performance of your business:

    Order online or contact us for more information:

    PhoCusWright Sales
    +1 860 350-4084 x501
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