Popular cruise provider Cruise1st is launching a new television campaign next month in a direct response to audience demand. The company has canvassed its database and discovered that two out of every three of its customers watch travel shows regularly and a surprising 68 per cent view their cruise TV shop as a staple form of entertainment.
With its busy marketing department based at the company’s head office in Manchester, the leading cruise specialist has negotiated a deal that puts Cruise1st.tv back on the small screen, following an 8 month hiatus, broadcasting direct to its UK audience every night from 8pm to 9pm on Sky digital channel 643.
The nightly run of programmes are intended to feed the cruise market’s appetite for stunning and exotic destinations. It will also showcase Cruise 1st’s wide choice of cruise lines and the company’s infamous low prices, which have secured it the majority of its repeat business to-date. Cruise1st’s , David Rowlinson explains: “Like most Cruise agents now, we do a large percentage of our business on-line and it has made sense, particularly in the last couple of years, to concentrate our marketing budget in this area.
“However, as part of our sales and marketing strategy going forward, we are working to develop a ‘customer for life’ programme. In order to drive this initiative, we decided to canvas previous and existing customers to find out how they would like to gain more information about our holidays and services.
“The programmes are essentially all about building valuable relationships and we are aiming to do this by giving our customers the type of information that they want and entertaining them – not just by selling – and this is one of the media channels that the overwhelming majority want to access this information through.”
Cruise 1st provides the most competitive holidays on the market to suit every budget. The award-winning agency excels at customer service. As well as meeting its customers every need, from luxury pre- and post-cruise hotel stays to car hire, airport and port parking, flight upgrades and much more, the company’s dedicated, expert sales team is able to tailor individual holidays to meet the most specific requirements.
For further information about Cruise1st, log on to www.cruise1st.co.uk