UITT is Ukraine’s largest exhibition for the travel industry. The event has become a regular meeting place for the industry and an opportunity for destinations to showcase the best their country has to offer to an increasing number of Ukrainian travellers, as well as tour operators and travel agents.
This year, UITT introduces three new destinations, Abu Dhabi, Réunion and South Africa. In addition, Morocco will participate for the first time as the winner of UITT’s ‘wild card’ initiative. Egypt, Israel and Czech Republic have all increased their stands at UITT, whilst other confirmed destinations include: Dubai, Bulgaria, Greece, Croatia, Spain, France, Cyprus, Slovakia, China, Jordan, Lebanon, Malta, Thailand, Malaysia, Spain, Czech Republic, Cuba, Slovenia, Tunisia, Dominican Republic, Maldives, Seychelles, UK, India, Georgia, Hungary, Mauritius and Tanzania.
Europe continues to have a strong presence at the show, investing in the future and demonstrating their confidence in the Ukrainian market. According to Event Director, Maria Badakh, “Ukraine has struggled through the global crisis but confidence in the long-term growth of the tourism market is strong, particularly amongst European destinations, who have retained the same size stands as in previous years. We are also pleased to welcome Hungary back to UITT. One factor that is boosting European participation in the event, is the cancellation of visa requirements for European travellers staying for less than 180 days. In addition, the country’s own tourism industry is seeing a healthy upturn due to plans for the country’s hosting of the Euro 2012 football tournament.??
UITT is officially supported by the Verkhovna Rada Committee on Family Affairs, Youth Policy, Sport and Tourism; the State Service for Tourism and Resorts of the Ministry of Culture and Tourism of Ukraine; and the Kiev City Administration. UITT is also a member of the International Tourism Trade Fairs Association (ITTFA), the UN World Tourism Organisation (UNWTO), the Central European Countries Travel Association (CECTA) and the Pacific Asia Travel Association (PATA. The exhibition also has ‘UFI Approved’ status (UFI is the Global Association of the Exhibition Industry).
Official media sponsors of UITT 2010 are: International Tourism Magazine, Voyage Publishing Company and Caribbean News Digital.
UITT takes place alongside Hotel & Restaurant Expo Ukraine, CleanExpo Ukraine and Brand4Rent. This gives exhibitors an opportunity to attract a wider audience whilst also benefiting from a targeted promotional campaign.