Secret Escapes is partnering with luxury car brand, Lexus, to promote its RX SUV and a bespoke collection of Lexus Escapes road trips through some of the UK’s most beautiful locations.
Lexus is working with Secret Escapes to connect with the luxury travel company’s UK membership.
Central to the ten-week campaign is a Lexus Escapes microsite which provides long-distance road trip guides around Britain and details of a select Lexus collection of hotels, hand-picked by the experts at Secret Escapes.
The site also provides details of the RX self-charging hybrid SUV range, including the new seven-seat RX L, with links to download a brochure and book a test drive.
Alex Saint, Secret Escapes co-founder, said: “Our partnership with Lexus is hugely exciting for the business.
“Domestic breaks are such a core part of the Secret Escapes model so it seemed only natural to run a partnership focusing on road trips.
“The fact that we can now offer our members the use of a Lexus RX for their break this Autumn really cements this as a tie-up way beyond a standard ad campaign.
“This will be incredibly exciting for our members and I can’t wait to see how it evolves.”