Secret Escapes has created a dramatic campaign to reinforce their ‘Luxury Travel for Less’ positioning.
The new campaign, which has been developed by newly appointed advertising agency, Droga5 London, comprises of three separate films set in beautiful holiday locations, where two strangers discuss how lucky they are to be there.
The ads compare the stories of travellers who have overcome extreme adversity in their past, to Secret Escapes holidaymakers who have used the website to easily find and book their luxury holiday.
The campaign launches in the UK and Germany, running on TV and Online Video.
Alex Saint, chief executive, Secret Escapes, said: “At Secret Escapes, we make luxury travel accessible and want to show people that they can afford – and deserve – a high-end holiday without a high-end price tag.
“We’ve reached a really exciting period in the brand’s development, where we’re operating in 21 territories, bringing affordable luxury travel to 45 million members globally.”