Secret Escapes Group has appointed Andy Botha to the role of chief financial officer. Botha, formerly group chief financial officer at ZPG, has over 17 years’ experience working with high growth digital, e-commerce and leisure businesses and is an experienced board level leader.
Secret Escapes is partnering with luxury car brand, Lexus, to promote its RX SUV and a bespoke collection of Lexus Escapes road trips through some of the UK’s most beautiful locations.
The brand will use the cash to execute several strategic projects such as in-house hotel and flight packaging across its established markets.
Secret Escapes has closed a $111m Series D investment and debt facility. This significant equity round was led by Singapore-headquartered Temasek, with participation from existing investors Idinvest Partners, and a debt facility from Silicon Valley Bank.
Secret Escapes has acquired Slevomat Group, central and eastern Europe’s leading travel deals and experiences company. In addition to Secret Escapes’ market-leading Travelist business in Poland and their young and fast-growing Travelist sites in the Czech Republic, Slovakia and Hungary, this acquisition will make the brand the stand-out leader and the dominant force in travel deals in Central and Eastern Europe.
Secret Escapes has created a dramatic campaign to reinforce their ‘Luxury Travel for Less’ positioning. The new campaign, which has been developed by newly appointed advertising agency, Droga5 London, comprises of three separate films set in beautiful holiday locations, where two strangers discuss how lucky they are to be there.
Secret Escapes has closed a $60 million Series C investment. This significant round was led by Google Ventures and Octopus Investments, with participation from existing investors Index Ventures and Atlas Venture, and advised by Torch Partners. Since the brand’s arrival onto the global travel scene in 2011, Secret Escapes has sold nearly two million room nights, launched a popular mobile app in multiple languages, and grown its global membership base from four million in January 2014 to its current level of over 19 million worldwide.