Filmmaker Ridley Scott has teamed up with Turkish Airlines to direct a cinematic short film set in Istanbul, where east and west meet.
The Journey, the story of a chase across the iconic landmarks of Istanbul, the airline’s hub for 85 years.
The 30-second commercial was featured in the first quarter of the most watched sporting event on the global calendar, the Super Bowl, among a line-up of some of the world’s most recognisable brands, while the six-minute cinematic short film version launched simultaneously via Turkish Airlines’ YouTube channel.
M. İlker Aycı, Turkish Airlines chairman, commented: “When viewers tuned into the Super Bowl on Sunday they were treated to a stunning portrayal of Istanbul in this thrilling film from Ridley Scott.
“We invite travellers around the world to join us on our journey and experience true Turkish hospitality at our brand-new home at Istanbul Airport.”
Scott directed his first commercial in 15 years, produced by RSA Films, to mark the opening of Istanbul Airport, the new home of Turkish Airlines.
The film showcases Istanbul as the hub of Turkish Airlines, which will be the world’s largest aviation hub with an annual capacity of 200 million passengers.
Scott said: “Istanbul is an inspiring city to build a story around with its beautiful topography surrounded by water.
“The city is a powerful backdrop to the story that brings together the main characters in an exciting and spectacular way, much as Istanbul has done for generations.”