World Travel Market (WTM), the leading global event for the travel industry, has once again lined up some of the hotel sector’s most influential executives for its WTM 2011 Hotels Program.

TUI Group Chief Executive Peter Long will head up an impressive line-up of private sector speakers at the UNWTO&WTM Ministers’ Summit, which will look at “How Tourism Can Prosper in Times of Uncertainly.”

World Travel Market, the leading global event for the travel industry, has organised a high-profile line up for its expanded Technology and Online Travel seminar programme including speakers from lastminute.com, Google, Yahoo!, TripAdvisor and British Airways.

Harriet Lamb, Executive Director of the UK’s Fairtrade Foundation - an organisation that has dramatically transformed shopping habits and improved the lives of millions across the globe – is to officially open World Travel Market (WTM) World Responsible Tourism Day.

The fifth and largest UN World Tourism Organization (UNWTO) Ministers’ Summit, held in cooperation with World Travel Market (WTM), will look at how the travel and tourism sector can prosper following the global downturn (London, UK, November 8, 2011).

IFITT is hosting a workshop at the World Travel Market 2011 to discuss Technology and Social Media enabled Real-time Service Management in Hospitality and Tourism. There are major developments on this area which boosted by Context Based Services are expected to have major impacts in customer service and also in tourism marketing.