Saint Lucia’s tourism sector has achieved significant milestones so far this year, driven by a surge in visitor arrivals and enhanced air connectivity. The island’s successful hosting of ICC World Cup Cricket matches, the prominence of the Jazz & Arts Festival and attraction of Lucian Carnival, combined with improved infrastructure, has reinforced its position as a premier destination for tourism.

Saint Lucia also has a new Tourism Ambassador with Olympic sprinting champion Julien Alfred officially on board.  Alfred’s new role is to help raise the island’s profile further as a global travel destination. World Travel Market is her first official engagement as Tourism Ambassador and throughout the coming months, she will participate in promotional events for Saint Lucia in key markets internationally as well as wearing joint-branded kit at selected athletic events.

NEW TOURISM ACT

Central to Saint Lucia’s commitment to sustainable tourism is the new Tourism Development Act, a groundbreaking piece of legislation designed to transform the tourism industry. This Act encourages greater participation and ownership by Saint Lucians through incentives for local accommodation owners and operators. It also sets high standards for certification to ensure quality benchmarks are met and visitors have the best experience.  Planned community tourism-based projects include:

A Box Park of 22 units at Castries Market
Renovation of the Choiseul Arts and Crafts Centre and restaurant
A new market complex for 12 vendors in Canaries
A new seamoss experience in Praslin with tours and shops
NEW RESORT OPENING (January 2025)

Secrets St. Lucia Resort & Spa will open in January 2025 in the north of the island. The adults only all-inclusive resort from Hyatt’s Inclusive Collection will feature 351 rooms and suites along with the signature Unlimited-Luxury® amenities. The beach-front resort has nine à la carte restaurants and six bars and lounges.

SAINT LUCIA JAZZ AND ARTS 2023 (Apr 30 – May 11 2025)

The Saint Lucia Jazz & Arts Festival 2024 was heralded as a sellout success featuring a lineup of renowned musicians from Saint Lucia and across the world. There were headline performances from pop rock legends Air Supply, along with Davido, Machel Montano, Samara Joy, Beres Hammond, Jon Secada and Chloe Bailey.  2025 is yet again set to attract thousands of visitors from around the world with a lineup of genres including Afro beats, jazz, rock, gospel, Soca, reggae, Zouk, pop and an array of cultural beats and exciting rhythms. The iconic and historic Pigeon Island National Park is the waterside backdrop for the open air performances. Visit the SLTA website for lineup and ticketing information as it goes live.

LUCIAN CARNIVAL (July 1-26 2025)
Dive into Lucian Carnival 2025 and experience three weeks of music, dazzling costumes, and nonstop celebrations. 2024 saw thousands of revellers from the island, the region and across the world enjoy both the cultural aspects and party vibes that Saint Lucia’s carnival has become famous for. This year, Game of Thrones actress Nathalie Emmanuel joined the parade days with Just 4 Fun band.