In late 2024, the Responsible Tourism Foundation of Mallorca, under the leadership of the Consell de Mallorca, announced the launch of its Responsible Tourism Pledge, ‘Ca Nostra’ – which translates to “Our House” – as the island’s commitment to promoting sustainable tourism and preserving the beauty of the island by encouraging visitors and residents alike to take care of the island as their temporary home. Through the pledge, the foundation invites every person who sets foot on the island to sign a shared commitment to safeguard Mallorca’s landscapes, traditions and communities for generations to come.

WTM London, the world’s most influential travel and tourism event, organised by RX, has named Britain’s national tourism agency VisitBritain as its premier partner for this year.