Visit Orlando News
Orlando Kicks Off a Summer of Global Soccer, Fan Experiences and Championship Events
Orlando kicks off a high-energy summer filled with international soccer matches and fan experiences, reinforcing the destination’s growing role as a global sports and entertainment hub as North America prepares to host the FIFA World Cup. Highlighting the lineup is a marquee international friendly between England and Costa Rica, offering fans a rare chance to see one of the world’s top teams in Orlando.
Orlando Welcomed 75.3 Million Visitors in 2024
Visit Orlando, the Official Tourism Association® for Orlando, announced that the destination welcomed 75,333,800 visitors in 2024—an increase of 1.8% over 2023. Domestic visitation grew by 1.4%, totaling 68,840,300 visitors in 2024. This increase was driven in part by a rise in day visits and overnight non-hotel stays. International visitation continued to recover at a faster pace, growing 5.9% from the previous year. In total, Orlando welcomed 6.5 million visitors from international markets in 2024.
Summer in Orlando Shines with an All-New Theme Park & Unforgettable Experiences
Recently named the No. 1 travel destination for 2025 by AAA, Orlando continues to deliver unforgettable summer vacations for every traveler. “This summer marks one of the most exciting seasons in Orlando’s history, with the first new theme park in 25 years opening in May, and a wave of new experiences and sporting events that continue to give travelers new reasons to choose Orlando,” said Casandra Matej, president and CEO of Visit Orlando. “Whether you’re a first-time visitor or a regular to our destination, this summer Orlando delivers new unbelievably real vacation opportunities for all types of travelers.”
Orlando to Welcome Over 24 New Experiences in 2024
Orlando, the Theme Park Capital of the World and No. 1 Travel Destination in the U.S., continues to embrace new and returning visitors in 2024 with more than two dozen new experiences. The destination — where winter doesn’t exist — is brimming with new possibilities for dream vacations, from movie-inspired attractions and a launch coaster with snowmobile-style cars to a cabaret-style music venue tucked inside a stunning performing arts center and a luxury beach-like resort with an 8-acre crystal lagoon.
What’s new in Orlando for 2024
Tourism board Visit Orlando will be exhibiting at this year’s London World Travel Market on stand S3-222.
Waterman takes up sales leadership at Visit Orlando
Visit Orlando chief executive, George Aguel, has announced industry veteran Michael Waterman has been appointed chief sales officer for the organisation.
Lee Travel Consulting handed Visit Orlando role in UK & Ireland
Visit Orlando has hired Lee Travel Consulting in the UK & Ireland. LTC will be responsible for the representation of Visit Orlando to the travel industry throughout the UK, the largest overseas market for the destination.
Visit Orlando announces first-of-its-kind partnership with U.S. Tennis Association
Visit Orlando, the official tourism association for the most visited destination in the United States, teamed up with the United States Tennis Association (USTA) on June 13 to announce a major new partnership between the two global brands.
Visit Orlando announces record visitation in 2011
54.3 Million projected visitors makes Orlando most visited destination in U.S.