Deborah Rothe follows in the footsteps of David Ruetz as exhibition director of ITB Berlin, the World’s Leading Travel Trade Show. In December 2022, Ruetz became senior vice president of Travel + Logistics at Messe Berlin, in which role he oversees the ILA Berlin Airshow as well as the global ITB brand family, along with its strategic development.

Under the new brand “Guatemala. Amazing and unstoppable” the Central American country will be a FITUR 23 Partner at one of the most important editions of the International Tourism Fair, which, organised by IFEMA MADRID, will be held from 18 to 22 January 2023 at the Spanish capital’s Trade Fair Centre, and in a context marked by the acceleration of world tourism activity.