The Dubai Department of Economy and Tourism (DET) convened its bi-annual City Briefing with key industry stakeholders on 3 June at the Dubai Opera, bringing together more than 1,700 leaders from across the tourism, aviation, hospitality, retail and events sectors, as well as government officials and members of the media. At a time of shifting regional dynamics, the gathering, which attracted record attendance for a DET City Briefing, was a definitive demonstration of Dubai’s unity and forward resolve and a reflection of the deep public-private partnership that has long positioned the city among the world’s foremost destinations for business and leisure.

Propellic, the leading full-service travel marketing agency, has released today its Propellic Travel Industry Paid Media Benchmark Report, offering a comprehensive analysis on the travel advertising performance across the global travel industry. The report, which draws from more than $250 million in observed ad spend across 120+ travel brands, reveals that travel operators frequently pay premium advertising costs during peak booking periods for travelers who may have converted regardless. This highlights a structural inefficiency in travel marketing that remains largely under-optimized.

Princess Cruises unveils its most expansive Europe season for 2028, with 291 departures across 150 unique itineraries aboard six ships sailing throughout Northern Europe, the Mediterranean and on Transatlantic voyages.

Global hospitality group The Lux Collective has marked its first entry into Rwanda through a landmark strategic partnership with Cleo Capital Group Ltd, one of Rwanda’s visionary hospitality and investment groups, to launch and manage an ultra-luxury tourism circuit across the country’s most iconic destinations. Formalised during the Africa CEO Forum 2026 in Kigali, the partnership represents a significant milestone in Rwanda’s luxury hospitality evolution, introducing internationally acclaimed brands LUX* and SALT to the country through a transformative multi-property project of five resorts.

W Hotels has expanded its Italian footprint with the opening of W Sardinia – Poltu Quatu, introducing the brand’s bold, design-led energy to a new Mediterranean coastal destination. Nestled within the picturesque village of Poltu Quatu on Sardinia’s northeast coast, the 157-room hotel is set against a dramatic fjord-like marina framed by granite cliffs and crystal-clear waters.

Aloft by Marriott has opened its first property in Northern Ireland with the Aloft by Marriott Belfast Titanic Quarter, bringing a bold, design-led hospitality offering to one of the city’s fastest-growing waterfront destinations. Located in the historic Titanic Quarter beside the iconic Titanic Belfast attraction and SSE Arena, the hotel introduces a fresh, modern experience in the heart of the developing district.