For those planning a family ski holiday this February half term, Powder Byrne’s programmes will be in full swing, with dedicated teams on hand to welcome guests to some of the best resorts in the Swiss Alps. Powder Byrne’s children’s ski programmes offer tailored, expert-led experiences for ages 3 to 19, guiding young skiers from their first steps on the snow to advanced, independent skiing, all within a safe, fun, and confidence-building environment. With the expert support of Powder Byrne, families can switch off and enjoy the mountains without the usual holiday pressure, creating a break that is relaxed and full of fun.

New data from Snomad’s innovative ski resort finder quiz has revealed that value for money and quiet slopes top the list of key factors when skiers decide on a ski resort. Among respondents, younger audiences have particularly engaged with the quiz. Snomad continues to build its community of skiers and boarders, and will once again honour the best ski resorts in the Ski Resort Awards. Snomad is on a mission to help skiers and boarders find the perfect ski resort just for them. Whether you’re a group of mates with conflicting priorities - one who just wants to ski, another craving après-ski, a powder hound, a nervous first timer, those in search of a hidden gem - the innovative resort-matching platform has all the answers. The quiz draws on community ratings and resort stats to help skiers compare resorts and find their perfect mountain match. The findings show that value for money remains king, with 54% of respondents prioritising this, followed by quiet slopes at 39% and the quality of skiing at 35% ranking second and third respectively*.

This winter season sees a revival for some of La Plagne’s iconic landmarks, including the Roche de Mio gondola, the old Christina Hotel and the bobsleigh track. La Plagne is spotlighting new developments which are part of a meaningful refurbishment with huge structural renovations to significantly improve the skier’s holiday. This considers the future needs of climate and tourism change which since the resorts birth 65 years ago is more prevalent than before. The season runs from 13 December 2025 to 25 April 2026.

Starting yesterday, Monday June 30th, Iglu Ski, the UK’s largest ski travel agent, launches ‘The Great Lift Pass Giveaway’. When skiers or boarders buy one lift pass for up to £450, the second lift pass is free. In total that means there’s a potential of 1 million lift passes to give away!

Love is in the air! St. Johann in Tirol launches dating event for skiers - and takes romantic dinners to the next level (literally). Snow-sure pistes, cosy huts, a down-to-earth charm and tons of activities to keep the kids busy. St. Johann in Tirol has been a long-term winter favourite for families and those looking for a more chilled skiing experience. It’s on the smaller side (40 km of slopes), but still has everything winter sports fans could wish for: state-of-the-art lifts, ski schools, family-owned hotels and traditional mountain restaurants dishing out Gröstl, Kaiserschmarren and all the other Austrian delights.

Temperatures are dropping, the first snowflakes have hit the ground, and the forecast is looking promising with more snow anticipated over the next few weeks, ready for the season opening on 14 December 2024. Unsure of which resort to visit? MD Ben Nyberg gives his take on the various ski areas. When it comes to family ski holidays, skiScandinavia is the way to go. There’s still a few spots open for the 2025 February half-term break, and the early birds can start booking for the winter 2025/2026 season already!