Announced today, Perfect Piste is a first of its kind luxury AI ski travel platform that aims to make booking the perfect ski holiday effortless. The trailblazing tool allows skiers to find and book the best luxury ski experience for their ski preferences, and to get up-to-date advice in real time in the lead up to their trip. Booking a ski trip can be a daunting task, with hundreds of destinations, resorts and slopes to choose from, not to mention booking lessons, arranging childcare, sorting equipment and managing logistics. Built by skiers, for skiers, Perfect Piste blends curated and exclusive recommendations with intelligent technology to cut through the noise and focus on what matters most: snow-sure resorts, seamless planning and unforgettable alpine experiences hyper-personalised to the skier. The Perfect Piste team believe that luxury is finite, and as such the platform will launch with an initial cap of 9,000 consumers and 1,000 agent users, ensuring it can connect all users to high quality information, unbeatable ski experience and handpicked properties.

The picturesque Swiss ski resort of Saas-Fee has announced a festive season celebrating the 40th anniversary of Wham!’s ‘Last Christmas’, inviting explorers and skiers alike to recreate its ‘80s nostalgia in the very place the ‘Last Christmas’ music video was filmed in 1984.

The historic alpine & spa resort of Saint-Gervais Mont-Blanc is writing a new chapter in sustainable mountain tourism with the launch of three ground-breaking transport innovations. The ambitious project makes Saint-Gervais one of the few French mountain resorts to offer direct cable car access from major European railway lines, marking a significant step forward in eco-friendly mountain mobility. The resort has appointed Vestmar PR to handle its winter PR initiatives, showcasing its commitment to innovative and sustainable solutions for the future and putting the spotlight on a hidden gem in the French Alps. Three major transport innovations will transform access to the resort

A sky full of paragliders, cheese to Olympic standards and world cup medals for everyone – Paznaun’s guests will experience an extended active autumn as part of the “Golden Summits” from 31 August to 13 October. The popular series includes exciting sporting events, hiking, biking and climbing options as well as culinary and cultural highlights, drawing travellers from all over to the villages of Galtür, Ischgl, Kappl and See after the summer.

Springtime in Ischgl is one more reason to hit the slopes: From the end of March to early May the so-called “Spring Blanc” takes place, a mix of sporty, music and culinary events as well as sunshine skiing, ensuring fun on and away from the region’s pistes.