Sas Airlines News
SAS Launches AI-Generated Campaign to Welcome Summer Season in Malmö
SAS kicks off the summer season with an AI-generated campaign to welcome visitors to Copenhagen and Malmö, partnering with Swedish AI artist Stephanie Löwenstein. The campaign features bold images showcasing virtual SAS passengers across online channels, streets of Copenhagen and Malmö, and key airports in Scandinavia.
SAS Unveils Mystery Flight Experience ‘Destination Unknown’ for EuroBonus Members
SAS launched its innovative flight experience called “Destination Unknown,” allowing EuroBonus members to sign up for a mystery journey departing from Copenhagen Airport on April 5, 2024. Within minutes of opening registration, over 1000 members eagerly signed up for the chance to embark on this unique adventure.
SKELLEFTEÅ CITY AIRPORT COLLABORATES WITH SAS ON SUSTAINABLE AVIATION FUEL
Skellefteå City Airport becomes the first individual airport in Sweden to join the SAS Corporate Sustainability Program. This means that the airport will purchase environmentally friendly aviation fuel for all its business trips with SAS during 2023/2024.
SAS Expands Summer Flight Offerings to USA and Asia in Response to Growing Demand
Scandinavian Airlines (SAS) is gearing up for the upcoming summer travel season, which begins on March 31, 2024, by enhancing its flight offerings and increasing capacity for flights to the USA and Asia.
Etihad enhances Scandinavian connectivity in strategic codeshare deal with SAS
Agreement offers customers of both airlines more destinations and greater choice The agreement comes shortly after Etihad began flights to Copenhagen, Denmark
Mads Brandstrup Appointed as SVP of Communications and Public Affairs at SAS
Mads Brandstrup will assume the role of SVP Communications and Public Affairs at SAS, Scandinavia’s largest airline.
SAS Appoints Ginger Hughes as Chief Transformation Officer & Paul Verhagen Chief Commercial Officer
SAS announces the appointment of Ginger Hughes as new Chief Transformation Officer (CTO) and Paul Verhagen as new Chief Commercial Officer (CCO).
RESERVE YOUR SEAT ON SAS’ FIRST ELECTRIC FLIGHT 2028
On 2 June at 12:00 CET. SAS opens seat reservations for its first-ever commercial electric flight in Sweden, Norway, and Denmark.
SAS OPENS NEW ROUTE TO BANGKOK
SAS is continuing to strengthen its offer and to accommodate an increased demand for leisure travel, SAS will now open a new route to Bangkok, Thailand. Following this route expansion travelers will be able to fly direct to Bangkok three times weekly with convenient overnight flights in both directions using the Airbus A350 aircraft.