SkyTeam marked its 25th anniversary on 22 June 2025, highlighting a quarter century of international collaboration and a shared mission to improve global travel. Founded by four airlines in 2000, the alliance now consists of 18 members and connects more than 945 destinations across 145 countries. As it enters its next chapter, SkyTeam is focused on digital transformation, customer experience innovation and accelerating sustainability efforts across its network.

SAS is unveiling a new set of crew uniforms for its 9,000 employees, blending the essence of Scandinavian tradition with a fresh, forward-thinking design. For nearly eight decades, the airline’s uniforms have been a reflection of its trusted identity as a Scandinavian carrier. With a diverse and expanding crew and customer base, the new uniforms emphasize functionality, innovation, and the airline’s deep-rooted heritage, symbolizing both SAS’s transformation and its future aspirations.

To meet the growing demand for Arctic and winter tourism, SAS will introduce a direct flight between Copenhagen and Kiruna, starting 12 December 2024. With direct flights daily from London Heathrow, this fascinating destination has never been so accessible, allowing British travellers to access Kiruna’s unique winter attractions and 2029´s European Capital of Culture.

SAS launched its innovative flight experience called “Destination Unknown,” allowing EuroBonus members to sign up for a mystery journey departing from Copenhagen Airport on April 5, 2024. Within minutes of opening registration, over 1000 members eagerly signed up for the chance to embark on this unique adventure.

Scandinavian Airlines (SAS) is gearing up for the upcoming summer travel season, which begins on March 31, 2024, by enhancing its flight offerings and increasing capacity for flights to the USA and Asia.

Mads Brandstrup will assume the role of SVP Communications and Public Affairs at SAS, Scandinavia’s largest airline.