Rua Al Madinah Holding, a subsidiary of the Public Investment Fund (PIF), has announced the signing of two landmark hospitality agreements worth a combined USD 165 million during the inaugural TOURISE Global Tourism Forum in Riyadh. The deals, made with IHG Hotels & Resorts and Adeera Hospitality Management, mark a significant milestone in the ongoing transformation of Madinah’s tourism and hospitality landscape.

Rua Al Madinah Holding has signed an agreement with Hilton to open three hotels comprising of over 1600 keys at Rua Al Madinah mega-project, including Conrad Rua Al Madinah, DoubleTree by Hilton Rua Al Madinah, and Hilton Garden Inn Rua Al Madinah. Located at the area east of Al Masjid Al Nabawai, the Prophet’s Mosque, Rua Al Madinah aims to create a distinctive modern and urban environment, underpinned by the religious and cultural significance of the Holy City of Madinah.

Accor announces collaboration with Rua Al Madinah Holding in Madinah, Saudi Arabia- Group is set to launch a Fairmont Hotel, Fairmont Residences, Novotel and Swissotel. GROUP IS SET TO LAUNCH A FAIRMONT HOTEL, FAIRMONT RESIDENCES, NOVOTEL AND SWISSÔTEL