In this pre-FHS World 2025 interview, Eddy Tannous, Chief Operating Officer at Rotana, reflects on the industry’s transformation from real estate-driven investment to experience-led value creation, where brand strength, operational agility, and technology define success. He identifies people, technology, and sustainability as the three forces shaping hospitality’s future, emphasising Rotana’s focus on leadership development, digital innovation through AI-powered Rotana.com, and eco-conscious partnerships with Ecolab and Stella Hospitality. At FHS World 2025 in Dubai, Tannous will speak on rebuilding the hospitality workforce, highlighting how empowering people and fostering belonging drive long-term excellence. He looks forward to connecting with peers and exchanging ideas that fuel innovation and responsible growth across the region.

Rotana, one of the region’s leading hotel management companies, has launched its fully reimagined rotana.com, elevating the guest booking experience through AI-driven journeys and mobile-first design. This transformation is part of Rotana’s broader digital strategy aimed at strengthening direct booking channels and deepening guest engagement through data-driven insight.

Rotana, one of the leading hotel management companies in the region with over 79 properties across the Middle East, Africa, Eastern Europe, and Türkiye (MENAT), has reinforced its position as the top preferred employer, ranking among the top 5% of companies in the Hotels, Restaurants & Leisure sector in the latest Workday Peakon Employee Voice survey completed by over 433,000 employees.

Rotana announces the appointment of Sahiti Gaddam as Corporate Vice President of Sales. As the group pursues its ambitious expansion plans to add 30 new properties to its portfolio by 2026, Gaddam will oversee sales development activities across Rotana’s existing and growing pipeline of properties in the region and beyond.

Rotana announced at the Arabian Travel Market (ATM) its growing pipeline of planned openings in new territories. So far in 2024, Rotana has launched three new properties: Dar Rayhaan by Rotana in Al Khobar, Kingdom of Saudi Arabia, Riviera Rayhaan by Rotana in Doha, Qatar, and Bomonti Arjaan by Rotana in Istanbul, Türkiye.

Rotana announced at the Future Hospitality Summit (FHS) today, its growing pipeline as it looks to expand its operations with 30 planned openings in the next three years.