Oneworld News
oneworld & Taj InnerCircle NeuPass Launch First-Ever Global Airline Alliance & Hotel Loyalty Program
oneworld today unveiled a first-of-its-kind loyalty partnership with luxury hospitality brand Indian Hotels Company (IHCL). The agreement marks the first loyalty collaboration between a global airline alliance and a hotel group and includes Taj, Claridges Collection, Brij, SeleQtions, Clarks, Gateway, Vivanta, Ginger, Tree of Life, and amã Stays & Trails brands.
Connecting the world from London: Heathrow continues to grow as oneworld’s most served global hub
The oneworld Alliance has expanded its presence at London’s Heathrow Airport to 14 member airlines as Alaska Airlines launched its new nonstop service to Seattle on Friday, 22 May 2026.
oneworld alliance Strengthens Leadership Team With Three Key Appointments
oneworld® alliance continues to enhance its global capabilities and build a powerful go forward strategy with the appointment of three senior executives to its leadership team.
oneworld lands ‘Best Airline Alliance’ award from Business Traveler USA
oneworld® is continuing its winning streak, having been named ‘Best Airline Alliance’ by the leading North American travel magazine, Business Traveler USA, at last week’s awards ceremony. The victory makes this the ninth year oneworld has been crowned the winner in this category, as frequent business travellers continue to value the alliance’s world-class airlines offering a superior and seamless travel experience
Cleared for Take-off: oneworld debuts its global marketing campaign
oneworld® has taken to the skies with its newest global marketing campaign, as it continues to soar during its 25th anniversary year. The campaign, targeted at premium globetrotters travelling for business and leisure, marks the alliance’s first major initiative in five years. With the aim of expanding its reach to new audiences globally, oneworld’s latest promotion is set to engage over 40 million travellers worldwide up until early December, with new digital out-of-home advertising at a number of key airport locations across the world, including at member airline hubs.
oneworld crowned ‘Best Airline Alliance’ during sky-high anniversary celebrations
oneworld® has once again been named the ‘Best Airline Alliance’ by leading corporate travel magazine, Business Traveller, as the alliance continues to soar to new heights during its 25th anniversary year. The victory makes this the 12th consecutive year oneworld has taken home the trophy, as customers continue to value the superior and seamless travel experience provided by its member airlines and the alliance’s first-ever branded lounges, launched in Amsterdam’s Schiphol and Seoul’s Incheon airports earlier this year.
oneworld names new VP of Membership and streamlines leadership structure
The oneworld® alliance announced today the appointment of Loren Neuenschwander in the new role of Vice President, Membership. A seasoned aviation leader with more than thirty years’ of international aviation experience, Neuenschwander spent 28 years with Delta Air Lines and joins the alliance most recently from the Boston Consulting Group.
Experience the City of Light, Paris with Malaysia Airlines with Direct Flights beginning March 2025
Malaysia Airlines is thrilled to announce the launch of direct flights to Charles de Gaulle Airport (CDG) in Paris, marking a key milestone in the airline’s European expansion. This route, which will commence on 22 March 2025, represents Malaysia Airlines’ 68th destination, reinforcing its position as the gateway to Asia and beyond.
Elemental Cognition transforms oneworld’s round-the-world travel booking with Google Cloud
The oneworld® alliance’s partnership with Elemental Cognition and use of its advanced AI capabilities in the EC AI Platform, powered by Google Cloud, have revolutionised the booking process for oneworld’s popular ‘Round the World’ tickets. This innovative AI travel agent was designed to streamline the process of booking intricate flight itineraries, addressing complex product rules and fluctuating flight availability. With the help of intuitive state-of-the-art AI technology, the new booking tool guides travellers in crafting elaborate itineraries that often involve multiple airlines, enhancing the global travel experience.
oneworld named ‘Favourite Airline Alliance’ as it soars with double award win
oneworld® has once again been named as the ‘Favourite Airline Alliance’ in The Trazees, marking the third consecutive year, and seventh in total, that the global airline alliance has taken home the award. The new accolade, voted for by the readers of Trazee Travel, an online publication for travellers aged 25 to 40, praises the alliance and its members for their commitment to travel and customer service, acting as a trendsetter in the industry and a favourite of the millennial traveller.
Celebrating oneworld airlines’ success at Skytrax Awards
oneworld® alliance airlines scooped 40 top awards at the 2024 World Airline Awards this week. The awards were announced at a gala ceremony near London’s Heathrow Airport before an audience of specially invited guests from airlines around the world.
oneworld® alliance celebrates 25 years of excellence and outlines enhanced customer focus
As oneworld®, the premier global airline alliance, celebrates its 25th anniversary, oneworld’s Chairman, its member airline CEOs and the alliance’s new CEO praised oneworld’s incredible growth and increasing customer relevance at a press briefing this morning during the IATA AGM in Dubai.