The campaign aims to promote Nicaragua’s widespread tourism offering and create engagement with the travel trade, as well as growing visitor numbers following a period of uncertainty for the country.

The Nicaraguan government has launched a new advertising campaign - “I like you just as you are”. The campaign is designed to encourage those who visit Nicaragua to get to know its authentic side and fall in love with the country as it really is.

The Nicaraguan Tourist Board has announced a new annual plan, which will oversee the continued and increasing promotion of the country in the UK. The move is part of an ongoing global strategy for development, growth and sustainability in Nicaragua’s tourism industry.

A tourism centre on Nicaragua’s tallest volcano, San Cristobal, is the newest addition to Central America’s Colonial Cities & Volcano Trail, offering easy access to over a dozen volcanoes in seven different countries. The Chichigalpa city government of Nicaragua together with the help of the European Union has opened a tourism centre at the foot of Nicaragua’s tallest volcano, San Cristobal, located in the north west of the country.

The Nicaragua Tourist Board has launched the Coffee Trail, a new tourist route that will give visitors an authentic experience of the northern region of the country. The Coffee Trail covers five regional departments - Estelí, Jinotega, Madriz, Matagalpa, and Nueva Segovia - and aims to show visitors the diverse culture, food, scenery and tourism products of this area.