The Nicaraguan government has launched a new advertising campaign - “I like you just as you are”. The campaign is designed to encourage those who visit Nicaragua to get to know its authentic side and fall in love with the country as it really is.
The new Iberia flight will be the sole direct link between Europe and Nicaragua, which is becoming a popular adventure and cultural tourist destination, offering great beaches for sun and surfing, climbing in the country’s volcanoes and hills, as well as charming colonial cities like Granada, founded in 1524.
The Nicaraguan Tourist Board has announced a new annual plan, which will oversee the continued and increasing promotion of the country in the UK. The move is part of an ongoing global strategy for development, growth and sustainability in Nicaragua’s tourism industry.
The construction of the Costañera Del Pacifico highway in Nicaragua is set to be completed by this month. The 131 kilometre highway will stretch from the north to the south of Nicaragua’s Pacific coast connecting main tourist areas including San Juan del Sur, El Naranjo, Ostional and Masachapa.
A tourism centre on Nicaragua’s tallest volcano, San Cristobal, is the newest addition to Central America’s Colonial Cities & Volcano Trail, offering easy access to over a dozen volcanoes in seven different countries. The Chichigalpa city government of Nicaragua together with the help of the European Union has opened a tourism centre at the foot of Nicaragua’s tallest volcano, San Cristobal, located in the north west of the country.
Nicaragua’s recent investment in new tourism facilities and promotion is paying off as the latest statistics show an increase of 8.4 per cent in the number of foreign visitors to the country between January and May 2014, compared to the same period last year. In total some 545,174 guests visited the country.
The Nicaragua Tourist Board has launched the Coffee Trail, a new tourist route that will give visitors an authentic experience of the northern region of the country. The Coffee Trail covers five regional departments - Estelí, Jinotega, Madriz, Matagalpa, and Nueva Segovia - and aims to show visitors the diverse culture, food, scenery and tourism products of this area.
A new airport has opened in San Juan del Norte (Greytown), on the southern Caribbean coast of Nicaragua, providing a new connexion to the capital Managua. The new Greytown Airport currently has a 1,200 metre runway, suitable for small planes carrying up to 19 passengers, but there are plans to extend this shortly by 300 metres more to accommodate bigger planes with up to 46 passengers.