The Nicaraguan government has launched a new advertising campaign - “I like you just as you are”.
The campaign is designed to encourage those who visit Nicaragua to get to know its authentic side and fall in love with the country as it really is.
Three areas where Nicaragua stands out will be promoted: culture, natural scenery, and the country’s people.
The key segments of the tourism market will be sun and spacious beaches; adventure and activity tourism; nature tourism; culture and identity tourism; rural community tourism; agritourism; ecotourism and gastronomic tourism.
There will also be promotion of business travel, health and wellness, cruises and sailing holidays.
The instruments of the campaign will be videos, vignettes, canvasses, billboards, painted buses and bus stops, stickers, posters, t-shirts, hats, planners and calendars.
There will be press conferences and press trips to different destinations.
Likewise there will be alliances with transport businesses and cooperatives, service providers, media and telecommunications companies.
The services to be promoted in Nicaragua will be by small and medium sized tourism companies, with the intention of energising the country’s economy and diversifying the market segments to which Nicaragua is promoted.
In 2017 Nicaragua received 1,787,260 foreign tourists, an 18.8 per cent year on year increase.
From the UK it received 17,389 tourists, a 2.8 per cent on the year before.