Jamaica is home to some of the most famous spas in the world, from the FieldSpa at Goldeneye, to the Fern Tree, Rock Resorts Spa at the Half Moon – it’s no wonder visitors return again and again to experience authentic Jamaican pampering. With its ancient healing remedies of native herbs, fruits and botanicals, BTN takes a look at some of the latest spa developments taking place across this premier Caribbean spa destination.

The government of Jamaica has approved an increase in the Tourism Enhancement Fee from $10 to $20, effective October 1st. The funds will be reinvested in the Caribbean destination’s tourism infrastructure to allow the continued development of the sector.

Jamaica has seen a continued increase in visitor numbers during its high season, attracting seven per cent more holidaymakers when compared to the previous year. Numbers include a 5.6 per cent jump in stopover visitors and 9.6 per cent growth in cruise passengers, between December 15th and April 15th.

From the new Pinewood film studio set to open in the Dominican Republic to the $3.4 billion mega Baha Mar resort that recently broke ground in the Bahamas, all eyes are currently on the Caribbean.

Jamaican minister for Tourism, Edmund Bartlett, has taken time out from important negotiations with the travel industry at ITB Berlin, to launch the cornerstone marketing strategy for 2011 - Brand Jamaica. The move comes at exciting time for Jamaica, with a number of new developments bringing the luxury destination to international attention.

Jamaica’s tourism economy is continuing its resurgent form with the announcement that UK visitor arrivals rose a record 13 percent over the summer holidays. The paradise island also remains on target to beat its record for total international arrivals for the year.