Starwood Hotels & Resorts Worldwide and its high-tech, style at a steal AloftSM Hotels brand, today announced the launch of the newly expanded Aloft website, www.alofthotels.com/explore, featuring a range of interactive features never before developed by a hospitality brand. The site includes a guided insider’s tour of the hotel, maps and city guides for each location and engages visitors through a series of original, branded games that bring the Aloft experience to life.