Hard Rock International News

Hard Rock signs Lionel Messi partnership
The brand is kicking-off its anniversary celebrations by unveiling a new partnership with footballer Lionel Messi, who will serve as brand ambassador for the next five years, as the first athlete to partner with Hard Rock.

Marugan to lead Hard Rock Hotel Madrid
Hard Rock Hotel Madrid has appointed Raúl Palomo Marugan to the role of general manager. The property is set to arrive in the Spanish capital this summer.

Hard Rock Hotels debuts new Reverb brand
The new hotel concept is designed to be an energetic cultural hub for connection, creation and inspiration among music fans, locals and travellers alike.

Hard Rock Hotel Dublin opens to first guests
Located on Exchange Street Upper near the Temple Bar district, Hard Rock Hotel Dublin is a celebration of the rich cultural and musical history of the Irish capital.

Marchese handed global sales role with Hard Rock
With this role, Donna Marchese is responsible for building awareness for the Hard Rock brand, developing relationships with key group clients and agencies in the north-east and, ultimately, driving business to the entire portfolio.

Hard Rock Hotel Prague pencilled in for 2023 opening
Augmenting its 75-country brand presence, Hard Rock has announced its latest venture into the Czech Republic, bringing the signature Hard Rock energy to this dynamic cultural hub.

Hard Rock debuts latest property at Crossroads Maldives
Hard Rock International has announced the opening of its first Maldivian property as part of Crossroads Maldives – the country’s first and only integrated resort. Situated across the Emboodhoo lagoon, the music-infused hotel boasts 178 guestrooms, ranging from beach villas and family suites to one and two-bedroom overwater villas.

Turvey handed European sales role with Hard Rock Hotels
Mathew Turvey will be responsible for building brand awareness and developing relationships with key MICE agencies and organisations in Europe, while working under Greg Naylor, director of worldwide sales.

Hard Rock to open guitar-shaped hotel in Hollywood in October
Seminole Hard Rock Hotel & Casino Hollywood is now accepting room reservations for its two new hotel towers. Currently undergoing a $1.5 billion expansion, the integrated resort will open on October 24th.

Alvarez to lead Hard Rock Hotel Madrid
Hard Rock International has appointed Antonio Alvarez as general manager of Hard Rock Hotel Madrid. The property is the next European debut in a series of Hard Rock Hotels set to open in the EMEA region as part of the brand’s expansion.

Hard Rock unveils plans for second Reverb-branded property
Reverb by Hard Rock has unveiled plans for its second select service property, Reverb by Hard Rock Sonoma Wine Country. The hotel is slated to open in summer of 2020.

Hard Rock Hotel Amsterdam American to open in 2020
Hard Rock Hotel Amsterdam American has been scheduled to open in April 2020 - bringing the signature Hard Rock vibe to this exciting cultural capital.