The brand is kicking-off its anniversary celebrations by unveiling a new partnership with footballer Lionel Messi, who will serve as brand ambassador for the next five years, as the first athlete to partner with Hard Rock.

The new hotel concept is designed to be an energetic cultural hub for connection, creation and inspiration among music fans, locals and travellers alike.

With this role, Donna Marchese is responsible for building awareness for the Hard Rock brand, developing relationships with key group clients and agencies in the north-east and, ultimately, driving business to the entire portfolio.

Hard Rock International has announced the opening of its first Maldivian property as part of Crossroads Maldives – the country’s first and only integrated resort. Situated across the Emboodhoo lagoon, the music-infused hotel boasts 178 guestrooms, ranging from beach villas and family suites to one and two-bedroom overwater villas.

Seminole Hard Rock Hotel & Casino Hollywood is now accepting room reservations for its two new hotel towers. Currently undergoing a $1.5 billion expansion, the integrated resort will open on October 24th.

Reverb by Hard Rock has unveiled plans for its second select service property, Reverb by Hard Rock Sonoma Wine Country. The hotel is slated to open in summer of 2020.