Hard Rock International News
Hard Rock International Mobilizes Immediate Meal Relief for Venezuela Earthquake Victims
Hard Rock International announced immediate relief efforts to help feed families, first responders and community members impacted by the devastating earthquakes in Venezuela. The company’s charitable arm, the Hard Rock Heals Foundation, together with Hard Rock Bet, is contributing $60,000 to fund approximately 15,000 meals through World Central Kitchen, a nonprofit known for quickly deploying chef-prepared meals to communities affected by natural disasters and humanitarian crises.
Hard Rock International Kicks Off Summer of Soccer with “All Teams. One Place.” Campaign
Hard Rock International today unveiled its “All Teams. One Place.” campaign in celebration of this summer’s biggest global soccer tournament, powered by a partnership with record-breaking athlete and Hard Rock brand ambassador, Leo Messi. Spanning Hard Rock properties around the world, the campaign brings fans together through: a global sweepstakes that features a special Messi meet-and-greet grand prize and more than 300 additional prizes including Hard Rock Hotel stays and Unity loyalty program points*; exclusive Messi Legendary Suite experiences at Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood; a new Messi Legendary Burger crafted in collaboration with the legend himself; new globally inspired shareable menu items added for a limited time; World Cup countries apparel; and new additions to the Messi retail collection – all part of one legendary lineup.
Hard Rock International Supports Breast Cancer Research With 26th Annual PINKTOBER Campaign
Hard Rock International is proud to announce its 26th annual PINKTOBER campaign in partnership with Sports Illustrated Swimsuit ahead of this Breast Cancer Awareness Month. As a global entertainment and hospitality brand guided by the principle “All is One,” Hard Rock is leveraging every touchpoint to support the cause throughout October, from a limited-edition retail collection to special menu items and events.
Gumball 3000 and Hard Rock International Extend Partnership
Gumball 3000 and Hard Rock International today announced a five-year extension to their partnership making Hard Rock the Official Entertainment Partner and Official Hotel Partner for Gumball 3000 through 2030. Hard Rock has played a pivotal role in amplifying the luxury and exotic vehicle experience for fans and participants. The partnership began with 2022’s ‘Toronto to Miami’ Rally, followed by 2023’s European Tour and most recently, 2024’s Gumball 3000 25th Anniversary Rally ‘Saigon to Singapore’.
Hard Rock International Names Josh Dlabal Director of Global Sales, Meetings and Events
Hard Rock International today announced the promotion of Josh Dlabal to Director of Global Sales, Meetings and Events. He reports to Danielle Babilino, Senior Vice President of Global Sales and Marketing.
Chris Kelley Joins Hard Rock International as President of Hard Rock Hotel & Casino Tejon
Hard Rock International has announced the appointment of casino and resorts leader Chris Kelley as President of Hard Rock Hotel & Casino Tejon, where he will oversee operations of the upcoming entertainment destination opening in Kern County, CA in late 2025. He reports to Jon Lucas, COO of Hard Rock International.
Hard Rock International Supports Breast Cancer Awareness and Research with 25th Annual PINKTOBER
In honor of Breast Cancer Awareness Month, Hard Rock International is proudly kicking off its 25th annual PINKTOBER campaign to fundraise through activations at properties around the world and online. Since its inception, Hard Rock has raised over $12 million for breast cancer research, including $1.3 million raised in 2023. Through its Hard Rock Heals Foundation, the company is kicking off its PINKTOBER efforts with a $100,000 donation to the American Cancer Society, funding advocacy, research and patient support initiatives, to ensure everyone has an opportunity to prevent, detect, treat and survive breast cancer.
Hard Rock International Reignites “LOVE OUT LOUD” Pride Month 2024 Celebration with Special Events
Hard Rock International is celebrating its ongoing support of the LGBTQIA+ community this Pride Month with its annual “LOVE OUT LOUD” campaign including celebratory offerings and special events across its hotels, casinos, cafes and Rock Shops® around the world. Properties will once again be showing their local support during Pride Month by donating to LGBTQIA+ organizations in their communities through Hard Rock Heals Foundation to commemorate this important moment of reflection, celebration and action for the LGBTQIA+ community.
Hard Rock International Breaks Ground on Hard Rock Hotel & Casino Athens
Hard Rock International, GEK TERNA Group and the Athens community celebrated the groundbreaking of the luxury resort and Casino in the heart of the Athens Rivera.
Hard Rock signs Lionel Messi partnership
The brand is kicking-off its anniversary celebrations by unveiling a new partnership with footballer Lionel Messi, who will serve as brand ambassador for the next five years, as the first athlete to partner with Hard Rock.
Marugan to lead Hard Rock Hotel Madrid
Hard Rock Hotel Madrid has appointed Raúl Palomo Marugan to the role of general manager. The property is set to arrive in the Spanish capital this summer.
Hard Rock Hotels debuts new Reverb brand
The new hotel concept is designed to be an energetic cultural hub for connection, creation and inspiration among music fans, locals and travellers alike.