Enterprise Holdings has announced the beginning of significant expansion of its brands in the Gulf Region. The move includes the addition of 29 joint National Car Rental and Alamo Rent A Car branch offices throughout United Arab Emirates, Qatar and Jordan – plus two Enterprise Rent-A-Car locations in Saudi Arabia.

Enterprise Rent-A-Car has launched its new Exotic Car Collection in Switzerland, giving locals and visitors the opportunity to rent high-end, luxury vehicles in the heart of Zurich. Whether it’s a Maserati, Mercedes, Porsche, or Ferrari, customers can now rent a supercar from the specialist Enterprise Exotic Car Collection branch perfectly situated to serve Zurich’s financial district, and just a short distance away from high-end shops, restaurants and hotels.

Enterprise Rent-A-Car has launched its new Exotic Car Collection in the UK to give consumers access to some of the world’s most desirable vehicles. The launch follows a trial period, which has seen enquiries for some categories of its prestige vehicles and supercars increase sevenfold.

Enterprise Rent-A-Car has launched a new website in the UK as part of a phased roll-out of digital enhancements across its European operations that began in August with the launch of a mobile booking app. The new sites, which are also live in France, Spain, Germany and Ireland, are designed to enrich the customer experience and increase transparency in the booking process.

Five major car rental companies have agreed to significantly review how they treat consumers thanks to a joint action from the European Commission and national enforcement authorities. Citizens will benefit from more clarity on insurance policies and tank refuelling options, more fairness when handling damages, and more price transparency.

Enterprise Holdings has announced its expansion into the Kingdom of Saudi Arabia and the wider Arabian Peninsula through a partnership with the Al Jomaih Group, one of country’s largest industrial and consumer businesses. The newly created vehicle rental business, Al Jomaih Auto Rental, will open a network of branches at major airport, city and community locations in Saudi Arabia throughout 2015.