The Colombian trade, investment and tourism promotion body Proexport has completed its rebrand to Procolombia following an eight-month process led by its president Juan Manuel Santos Calderón. The move, which takes immediate effect, comes after a survey of Colombian and foreign entrepreneurs concluded that the name Proexport did not reflect either the body’s connection to Colombia or its broad remit, which covers promoting investment and tourism as well as exports.
Tourism, foreign investment and exports promotions agency Proexport Colombia has launched a comprehensive new e-learning programme for UK travel agents called Learn Colombia aimed at increasing agents’ knowledge of the country and boosting sales. Any UK agent who completes the course by September 30th 2014 will be in with the chance of winning one of four return flights to Bogota with the national carrier Avianca or one of ten Colombian goodie bags.
A significant rise in airlift from the UK is set to combine with a surge in hotel development to further fuel the dramatic rise in UK visitor numbers seen in recent years, according to the Colombian tourism board Proexport. UK arrivals grew by 13.9 per cent year-on-year between 2012 and 2013, from 23,801 to 27,101 – double the overall market growth of seven per cent.
Proexport Colombia, the government agency for the promotion of tourism, trade and investment, is delighted to announce Avianca will be offering direct flights from London Heathrow to Colombia’s capital Bogota. This service will commence from the June 27th and will operate four times a week on Tuesday, Friday, Saturday and Sunday.
Colombia has increased the number of cruise ships arriving in the country threefold in the last six years according to new figures from the ministry of commerce, industry and tourism. In 2006 there were 53 landfalls recorded in the Latin American country’s ports, snowballing to 166 in 2012.
Marriott International plans to open the first Courtyard by Marriott brand hotel in Bogota, Colombia. Opening in April 2014, the 146-room Courtyard hotel on Avenida El Dorado will be part of a mixed-use complex which will include prime office and retail space.
When it was time for Proexport, the official tourism promotion organization for Colombia, to launch its new Internet portal, Colombia.travel, it logically saw the inherent impact that .travel would have as a marketing tool for the world tourism industry.