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Busan’s Local Charms as a Rising MICE City

Busan’s Local Charms as a Rising MICE City

23 May 2024 Press Release Travel Events News Tourism News

With COVID-19 in the endemic stage, the market for MICE events is booming around the world, and competition to host them is heating up. Cities that market themselves as MICE destinations are realizing the importance of employing a higher level of strategy and variety in their promotional activities. The MICE city of Busan is also seeking to set itself apart with unique MICE experiences that only the marine city can offer.

Busan the Zero Carbon MICE City

Busan the Zero Carbon MICE City

20 November 2023 Press Release Tourism News

Since industrialization, many business sectors, including manufacturing and transportation, have contributed to the acceleration of global warming, and the MICE industry is no exception. Events such as exhibitions and conventions generate large amounts of waste, and carbon dioxide is emitted as visitors travel to event locations, further polluting the environment.

How Busan Is Expanding Its MICE Value Structure

How Busan Is Expanding Its MICE Value Structure

23 October 2023 Focus

Busan is a leading marine city that is growing into a global MICE center thanks to its rich natural heritage of beaches, mountains, and rivers, not to mention an advanced infrastructure that is only befitting of the second largest city in Korea.

Busan’s Unique Venues: The Face of Korea

Busan’s Unique Venues: The Face of Korea

21 August 2023 Press Release Tourism News

A “Unique Venue” is a venue other than a convention center, hotel, or other conventional MICE venue that offers exclusive features and represents the city or country in which it is located. Event planners typically choose a venue based on the theme or purpose of the event, and many planners prefer Unique Venues over hotels and convention centers because they offer a special atmosphere and come with their own special stories.

PLAY, WORK, LIVE! Workcation in BUSAN

PLAY, WORK, LIVE! Workcation in BUSAN

17 July 2023 Press Release Tourism News

The newly coined word ”workation” (work + vacation) refers to working and enjoying downtime at a destination away from home and is a trend that is being adopted by more and more remote workers. Many employers are also using the workation trend as a strategy to increase the productivity and overall wellbeing of their employees. Countries around the world are following the trend, attracting workationers by issuing “digital nomad” visas or enacting other support measures.

Busan’s A-Z Guideline for Sustainable MICE

Busan’s A-Z Guideline for Sustainable MICE

16 June 2023 Press Release Tourism News

The sustainable management strategy for businesses, known as Environmental, Social, and Governance (ESG) management, is spreading throughout the MICE industry. Along with the infrastructure, costs, and service levels, the application of ESG is gaining prominence as a key consideration when selecting MICE destinations.

Busan Bolsters Global MICE Status in 2022

Busan Bolsters Global MICE Status in 2022

21 December 2022 Press Release Tourism News

The COVID pandemic has caused many changes in the MICE industry, an industry which creates positive ripple effects throughout all areas of society, including the economy and cultural industries. As we entered the era of a “new normal” in 2022, offline-only MICE events reached their limits and hybrid events were increasingly adopted, accelerating the digital transformation of the MICE industry.

Special Winter Activities in Busan

Special Winter Activities in Busan

19 December 2022 Press Release Tourism News

Surrounded by the sea, Busan is well known as a summer tourist destination. It is also a popular winter destination to Koreans who want to avoid the cold weather thanks to its location in the southern part of the country and its warmer winter climate.

All Hands on Deck for the World Expo 2030 Busan

All Hands on Deck for the World Expo 2030 Busan

22 November 2022 Focus

Busan, a global city known for its excellent MICE infrastructure and abundant tourism resources, continues to double down on its efforts to win the right to host the World Expo 2030, scheduled to be held from May 1 to October 31, 2030. Leading Korean companies and citizens have joined Busan’s efforts to win the bid and demonstrate the city’s capabilities as an expo host.

Why the World Is Choosing Busan for Its MICE Events

Why the World Is Choosing Busan for Its MICE Events

24 October 2022 Press Release Tourism News

Busan is a global MICE city whose reputation is growing stronger by the day. With the end of the COVID pandemic in sight, the global MICE industry is resuming business as usual. In the first half of this year alone, the Busan Exhibition and Convention Center (BEXCO) held over 100 more events than it did all of last year.

MICE City Busan Establishes Strategic ESG System to Secure Future Competitiveness

MICE City Busan Establishes Strategic ESG System to Secure Future Competitiveness

16 September 2022 Focus

Without a doubt, the era of ESG (environmental, social, and governance) has arrived as a worldwide trend for sustainable growth throughout industries. Previously, businesses were mainly assessed based on their financial achievements but recently their ESG values are also being scrutinised more than ever by both stakeholders and consumers.