Busan Tourism News
The Growth Potential of MICE City Busan
In 2023, the MICE city of Busan was able to attract and host various global MICE events, allowing it to grow into a world-renowned MICE destination.
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Busan the Zero Carbon MICE City
Since industrialization, many business sectors, including manufacturing and transportation, have contributed to the acceleration of global warming, and the MICE industry is no exception. Events such as exhibitions and conventions generate large amounts of waste, and carbon dioxide is emitted as visitors travel to event locations, further polluting the environment.
How Busan Is Expanding Its MICE Value Structure
Busan is a leading marine city that is growing into a global MICE center thanks to its rich natural heritage of beaches, mountains, and rivers, not to mention an advanced infrastructure that is only befitting of the second largest city in Korea.
Busan’s Unique Venues: The Face of Korea
A “Unique Venue” is a venue other than a convention center, hotel, or other conventional MICE venue that offers exclusive features and represents the city or country in which it is located. Event planners typically choose a venue based on the theme or purpose of the event, and many planners prefer Unique Venues over hotels and convention centers because they offer a special atmosphere and come with their own special stories.
PLAY, WORK, LIVE! Workcation in BUSAN
The newly coined word ”workation” (work + vacation) refers to working and enjoying downtime at a destination away from home and is a trend that is being adopted by more and more remote workers. Many employers are also using the workation trend as a strategy to increase the productivity and overall wellbeing of their employees. Countries around the world are following the trend, attracting workationers by issuing “digital nomad” visas or enacting other support measures.
Busan’s A-Z Guideline for Sustainable MICE
The sustainable management strategy for businesses, known as Environmental, Social, and Governance (ESG) management, is spreading throughout the MICE industry. Along with the infrastructure, costs, and service levels, the application of ESG is gaining prominence as a key consideration when selecting MICE destinations.
Busan Bolsters Global MICE Status in 2022
The COVID pandemic has caused many changes in the MICE industry, an industry which creates positive ripple effects throughout all areas of society, including the economy and cultural industries. As we entered the era of a “new normal” in 2022, offline-only MICE events reached their limits and hybrid events were increasingly adopted, accelerating the digital transformation of the MICE industry.
Special Winter Activities in Busan
Surrounded by the sea, Busan is well known as a summer tourist destination. It is also a popular winter destination to Koreans who want to avoid the cold weather thanks to its location in the southern part of the country and its warmer winter climate.
All Hands on Deck for the World Expo 2030 Busan
Busan, a global city known for its excellent MICE infrastructure and abundant tourism resources, continues to double down on its efforts to win the right to host the World Expo 2030, scheduled to be held from May 1 to October 31, 2030. Leading Korean companies and citizens have joined Busan’s efforts to win the bid and demonstrate the city’s capabilities as an expo host.
Why the World Is Choosing Busan for Its MICE Events
Busan is a global MICE city whose reputation is growing stronger by the day. With the end of the COVID pandemic in sight, the global MICE industry is resuming business as usual. In the first half of this year alone, the Busan Exhibition and Convention Center (BEXCO) held over 100 more events than it did all of last year.
MICE City Busan Establishes Strategic ESG System to Secure Future Competitiveness
Without a doubt, the era of ESG (environmental, social, and governance) has arrived as a worldwide trend for sustainable growth throughout industries. Previously, businesses were mainly assessed based on their financial achievements but recently their ESG values are also being scrutinised more than ever by both stakeholders and consumers.
Busan, a Rising Forum for Space Research and Collaboration
Korea has recently successfully launched the satellite launch rocket Nuri and the lunar probe Danuri in succession. Based on these achievements, the country is securing a stronger global standing academically and technologically in terms of space science.