Busan Tourism News Page 2
Busan Bolsters Global MICE Status in 2022
The COVID pandemic has caused many changes in the MICE industry, an industry which creates positive ripple effects throughout all areas of society, including the economy and cultural industries. As we entered the era of a “new normal” in 2022, offline-only MICE events reached their limits and hybrid events were increasingly adopted, accelerating the digital transformation of the MICE industry.
Special Winter Activities in Busan
Surrounded by the sea, Busan is well known as a summer tourist destination. It is also a popular winter destination to Koreans who want to avoid the cold weather thanks to its location in the southern part of the country and its warmer winter climate.
All Hands on Deck for the World Expo 2030 Busan
Busan, a global city known for its excellent MICE infrastructure and abundant tourism resources, continues to double down on its efforts to win the right to host the World Expo 2030, scheduled to be held from May 1 to October 31, 2030. Leading Korean companies and citizens have joined Busan’s efforts to win the bid and demonstrate the city’s capabilities as an expo host.
Why the World Is Choosing Busan for Its MICE Events
Busan is a global MICE city whose reputation is growing stronger by the day. With the end of the COVID pandemic in sight, the global MICE industry is resuming business as usual. In the first half of this year alone, the Busan Exhibition and Convention Center (BEXCO) held over 100 more events than it did all of last year.
MICE City Busan Establishes Strategic ESG System to Secure Future Competitiveness
Without a doubt, the era of ESG (environmental, social, and governance) has arrived as a worldwide trend for sustainable growth throughout industries. Previously, businesses were mainly assessed based on their financial achievements but recently their ESG values are also being scrutinised more than ever by both stakeholders and consumers.
Busan, a Rising Forum for Space Research and Collaboration
Korea has recently successfully launched the satellite launch rocket Nuri and the lunar probe Danuri in succession. Based on these achievements, the country is securing a stronger global standing academically and technologically in terms of space science.
Busan, a special bleisure city
Located at the southern tip of the Korean Peninsula, the coastal city of Busan features diverse elements ranging from a world-class MICE infrastructure to mountains, rivers, and the sea, making it an optimal location to enjoy both business and pleasure. As a result, the number of bleisure and workcation visitors is on the rise, and Busan is making vigorous marketing efforts as Korea’s only maritime bleisure city.