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Hard Rock International Supports Breast Cancer Research With 26th Annual PINKTOBER Campaign

Hard Rock International Supports Breast Cancer Research With 26th Annual PINKTOBER Campaign

26 September 2025 Press Release Hotel News Travel Events News Organisations & Operators

Hard Rock International is proud to announce its 26th annual PINKTOBER campaign in partnership with Sports Illustrated Swimsuit ahead of this Breast Cancer Awareness Month. As a global entertainment and hospitality brand guided by the principle “All is One,” Hard Rock is leveraging every touchpoint to support the cause throughout October, from a limited-edition retail collection to special menu items and events.

Hard Rock International Supports Breast Cancer Awareness and Research with 25th Annual PINKTOBER

Hard Rock International Supports Breast Cancer Awareness and Research with 25th Annual PINKTOBER

30 September 2024 Press Release Hotel News Travel Events News Organisations & Operators

In honor of Breast Cancer Awareness Month, Hard Rock International is proudly kicking off its 25th annual PINKTOBER campaign to fundraise through activations at properties around the world and online. Since its inception, Hard Rock has raised over $12 million for breast cancer research, including $1.3 million raised in 2023. Through its Hard Rock Heals Foundation, the company is kicking off its PINKTOBER efforts with a $100,000 donation to the American Cancer Society, funding advocacy, research and patient support initiatives, to ensure everyone has an opportunity to prevent, detect, treat and survive breast cancer.