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Alitalia refreshes brand identity as rejuvenation continues

Alitalia refreshes brand identity as rejuvenation continues

5 June 2015 Airline News

Italian flag-carrier Alitalia has embarked on the next phase of its evolution as a rejuvenated global airline by introducing a new brand identity, including a fresh new livery, which aims to position the famous airline as a leader in innovative and sophisticated flying, and to represent the best of Italy on the world stage. Leading design consultants Landor were commissioned to create a young and seductive new look to represent the airline’s ambitions, utilising the design elements of the airline’s previous iconic livery, which was also created by Landor in 1969.

Etihad Airways welcome UAE foreign minister to Expo 2015

Etihad Airways welcome UAE foreign minister to Expo 2015

Etihad Airways and Alitalia have welcomed Sheikh Abdullah bin Zayed Al Nahyan, foreign minister of the United Arab Emirates, to their joint pavilion at Expo Milano 2015 this week. The airlines are Official Global Airline Carriers of Expo Milano 2015, which takes place under the theme of ‘Feeding the Planet, Energy for Life. A total of 20 million visitors are expected to attend from across the world, with Alitalia and Etihad Airways’ pavilion serving as a highlight of the Expo experience.

Reinventing Alitalia boosted by Sabre deal

Reinventing Alitalia boosted by Sabre deal

One of Europe’s leading carriers, Italy-based Alitalia, has selected Sabre technology to help drive its newly announced ‘Reinventing Alitalia’ modernisation program. Under the long-term agreement, Alitalia will migrate to Sabre’s integrated Software-as-a-Service platform for all critical airline operations, including its industry-leading SabreSonic Customer Sales & Service passenger reservations system.

Breaking Travel News investigates: Alitalia, a bright future ahead

Breaking Travel News investigates: Alitalia, a bright future ahead

20 January 2015 Focus

The strategy for the new Alitalia was unveiled earlier, with an unequivocal commitment by the new executive team and strategic investors to reinvent the airline. Alitalia will introduce new routes, new product and service standards, a new cost management strategy and new branding, as the foundations to build a premium global airline representing the best of Italy.

New-look Alitalia takes off from New York

New-look Alitalia takes off from New York

The first flight of the ‘new Alitalia’ took off today from New York JFK at 01:35 ‘Zulu time’ - the time conventionally adopted by the aviation industry, corresponding to 02:35 Italian local time - and landed in Milan Malpensa at 10.40. The flight was operated by an Airbus A330 aircraft in the Expo Milano 2015 livery branded Alitalia and Etihad Airways, Official Global Carriers of the most important Italian event of the year.

Tickets go on sale ahead of Expo Milano 2015

Tickets go on sale ahead of Expo Milano 2015

31 December 2014 Airline News Travel Events News

Alitalia and Etihad Airways, the Official Global Carriers of Expo Milano 2015, have announced tickets for the highly anticipated six-month event can be purchased through their websites and contact centres from today. A special early-bird promotion is also underway for Expo Milano 2015 attendees, with a generous discount of 20 per cent available on all tickets purchased before April 2015.

Alitalia and Etihad Airways complete investment

Alitalia and Etihad Airways complete investment

23 December 2014 Airline News

Alitalia and Etihad Airways today announced the completion of all the formalities related to the transfer of air transport operations from Alitalia CAI to the new Alitalia SAI. Etihad Airways has subscribed and paid for the capital increase of €387.5 million for the acquisition of a 49 per cent share in Alitalia SAI.

EU approves Etihad alliance with Italian flag-carrier Alitalia

EU approves Etihad alliance with Italian flag-carrier Alitalia

17 November 2014 Airline News

Alitalia and Etihad Airways have received merger clearance from the European Commission. They can therefore proceed with the proposed strategic partnership which was announced in August. Following the completion of its review, the European Commission today confirmed that the partnership complies with the European regulations on competition.

Alitalia and Etihad Airways reveal Expo 2015 liveried planes

Alitalia and Etihad Airways reveal Expo 2015 liveried planes

Alitalia and Etihad Airways, the national airline of the United Arab Emirates, have unveiled two aircraft in a unique Expo Milano 2015 livery to mark their co-sponsorship of the global event. Expo 2015 will be held in Milan from May 1st 2015 to October 31st 2015 with an estimated 20 million visitors expected to attend the event of which more than a third will travel to the northern Italian city by air.

Travelport renews full content deal with Alitalia

Travelport renews full content deal with Alitalia

Travelport has announced the renewal of its multi-year full content agreement with Alitalia, Italy’s leading carrier. The renewal of the full content agreement takes immediate effect, and enables the 67,000 Travelport-connected agents worldwide access to all of Alitalia’s fares and inventory, including web fares, and ancillary offerings.

Etihad completes €560 million Alitalia investment

Etihad completes €560 million Alitalia investment

8 August 2014 Airline News

Etihad Airways and Alitalia have announced that they have signed the transaction implementation agreement which will result in a €1,758 million investment to build a reinvigorated Alitalia as a competitive, sustainably profitable business. The recapitalised Italian national airline will now be able to invest in a comprehensive strategic business plan which will see new long-haul routes from Rome and Milan, a revitalized brand, and a greater focus on Italian tourism and trade promotion.