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Reinventing Alitalia boosted by Sabre deal

Reinventing Alitalia boosted by Sabre deal Alitalia will take centre stage at the upcoming Expo 2015 in Milan

One of Europe’s leading carriers, Italy-based Alitalia, has selected Sabre technology to help drive its newly announced ‘Reinventing Alitalia’ modernisation program.

Under the long-term agreement, Alitalia will migrate to Sabre’s integrated Software-as-a-Service platform for all critical airline operations, including its industry-leading SabreSonic Customer Sales & Service passenger reservations system.

Leveraging the leading capabilities of Sabre’s broad suite of retailing technology, Alitalia will work to become a customer-first carrier with a radically new and personalised guest experience for its passengers.

The carrier also will use capabilities and insights provided by Sabre’s solutions to seek new revenue and cost saving opportunities in its drive toward its 2017 revitalisation goal.

Silvano Cassano, Alitalia chief executive Officer, said: “We are reinventing Alitalia.


“In the coming years, we expect that you will see a healthy carrier with a fresh and exciting new brand.

“This is a significant, multi-year initiative – and technology will be the cornerstone of our success. Sabre is a respected industry leader with the broadest suite of solutions on the market.

“Their integrated technology gives us a single view of our operations and will transform the way we operate today, resulting in stronger performance and higher customer satisfaction and loyalty.

“I’m excited about this important relationship.”

In addition to passenger reservations, Alitalia will use Sabre’s departure control systems to manage airport check-in and boarding; marketing, planning, inventory and revenue management software; operational solutions for crew and airport management; and integrated, real-time decision support tools to provide a single view of flight schedules, flight operations, code-sharing and revenue management.

Tom Klein, Sabre president, said: “Alitalia is one of Europe’s largest carriers, and they have an exciting roadmap for the future and an appetite for innovative technology.

“Sabre is extremely proud to work closely with Alitalia, and we look forward to helping them identify ways to drive increased revenue, cost savings and a more efficient way of working.

“We’ll also work with them to unlock new ways of delighting passengers and customers to keep them coming back.

“This agreement further builds on Sabre’s strong and growing presence in the European region.” 

Sabre’s technology is preferred by 225 airlines worldwide, including most of the world’s largest carriers.

Sabre’s broad suite of flexible and scalable software solutions allows airlines to operate how they want to and adapt their business to changing needs and requirements.

Sabre’s solutions optimize day-to-day airline operations and ultimately help airlines solve their biggest challenges – driving increased revenues, reducing costs and delivering better travel experiences.