Alaska Airlines is back in the desert as the official airline of Coachella and Stagecoach, returning center stage for one of the most anticipated cultural moments of the year. After a showstopping debut last year, featuring a can’t miss activation that pulled in thousands of festivalgoers, Alaska Airlines is raising the bar again with a bold, immersive experience designed exclusively for Coachella and Stagecoach.

Hawaiian Airlines, a part of Alaska Airlines, today unveiled an investment plan of more than $600 million over five years to comprehensively enhance the experience for guests traveling to, from and within the islands by modernizing airport spaces, upgrading technology and retrofitting aircraft interiors, while expanding community and sustainability work across Hawai’i.

Alaska Air Group today announced several leadership transitions that reflect the organization’s commitment to operational excellence and its people-first culture. After nearly 15 years of dedicated service to Alaska Airlines, Chief Operating Officer, Constance von Muehlen will retire. Von Muehlen joined Alaska in 2011 and became COO in 2021, where she led the airline through a period of significant growth and transformation. Her leadership has been instrumental in advancing safety, reliability, and innovation across the airline’s operations.

Alaska Airlines and T-Mobile – both Pacific Northwest-based leaders in innovation – are setting a new standard in inflight connectivity, delivering ultra-fast Wi-Fi, free for Atmos™ Rewards members everywhere the airline flies. To bring this next-level experience to life, Alaska is proud to name T-Mobile as its presenting partner for this new, free benefit to guests. Guests will experience one of the most advanced inflight connectivity networks in the industry. T-Mobile customers will enjoy exclusive benefits to enhance their inflight experience, including a seamless, ad-free Wi-Fi log-on - with more to be announced later this year.

Alaska Airlines is further elevating inflight dining with the launch of its newest culinary initiative, Chef’s (tray) Table, a First Class dining program designed by celebrated chefs up and down the West Coast.

Alaska Airlines is celebrating the addition of our newest global airline partner, Philippine Airlines, the flag carrier of the Philippines and the oldest operating commercial airline in Asia. With our new frequent flyer partnership, Alaska becomes Philippine Airlines’ first loyalty partner in North America, opening the door for our guests to book travel to exotic, once-in-a-lifetime destinations such as Palawan and Boracay in the Philippines.