Sun Group has successfully launched Sun Signature, Vietnam's first fully integrated loyalty program. Powered by Amadeus Loyalty and Rewards, a modular platform to support airlines and loyalty programs across evolving needs, Sun Signature brings together aviation, hospitality, entertainment, healthcare, real estate, and banking under a single loyalty account — setting a new benchmark for customer engagement in the region.

The historic Gunter Hotel is excited to share its official transition to Gunter Hotel, a Tribute Portfolio Hotel, joining Marriott Bonvoy's global collection of independent hotels celebrated for their distinctive character, captivating design, and deep connection to local culture. To commemorate the milestone, the hotel has also launched a special limited-time room package available for booking now.

As Six Senses prepares to make its debut in the UAE, Six Senses The Palm, Dubai is placing sustainability at the heart of its resort experience, shaping how guests will engage with the destination through design, learning, culture and community interaction. Designed as a beachfront urban sanctuary, the resort introduces a sustainability-led approach to resort living in Dubai, integrating environmental considerations into its architecture, materials, operations and guest experiences from the outset.

ÀNI Private Resorts, the pioneer of the private resort concept, is pleased to announce the January 2027 opening of ÀNI Shoal Bay, its new global flagship property. Located on Anguilla’s celebrated northern coastline, the 15-suite estate joins ÀNI’s award-winning portfolio in the Dominican Republic, Thailand, and Sri Lanka as part of the world’s first collection of luxury private resorts designed exclusively for one group at a time.

Every July, the diving world pauses to celebrate the women who have made the ocean their own. This year, Nova Maldives marks Women's Dive Day with a three-day programme from 17 to 19 July 2026, brought to life by Zoona Naseem, the first Maldivian woman to qualify as a PADI Course Director, alongside Jenna Lehocki, the resort's resident marine biologist.

One in five hotel photos on major booking platforms shows indicators of being AI-generated or AI-enhanced. That is the finding of an analysis of 25,550 images used by hotels to advertise their rooms, facilities, restaurants and amenities. The study was conducted by Berlin-based marketing agency ABCD Agency in partnership with German forensic AI verification provider ContentGuard.me. Hotel photos are one of the most decisive factors when booking accommodation online. Yet there are growing signs that the imagery travelers rely on is no longer just traditionally retouched but increasingly created or altered using artificial intelligence.