Ryanair has announced the appointment of Matthias Wenk as marketing operations director, where he will oversee all advertising, brand communications and sales functions.

Ryanair chief marketing officer, Kenny Jacobs said: “I am pleased to welcome Matthias Wenk to the marketing team, where he will take the new role of marketing operations director, overseeing our advertising, brand communications and sales and marketing activities, as we continue to grow traffic, destinations and routes across Europe.”

A Swiss native, Wenk will join the low-cost carrier having spent ten years at Lidl Ireland, where he previously worked as associate marketing director and head of advertising.

Wenk said: “I am delighted to join the marketing team behind Europe’s most successful airline, after ten years with the low cost leader in grocery retail.

“I cannot wait to help develop the next phase of Ryanair’s “Always Getting Better” plan and to keep driving the brand forward and upward.”