WAYN has signed a multi-million dollar strategic partnership with India Today Group, one of the largest and most diversified media conglomerates in India.

The group engages with nearly 100 million Indians regularly through its properties across genres including 38 magazines, four television channels, seven radio stations, and 12 websites.

The synergy will allow both companies to create one of the largest online reach in India, which currently boasts an estimated 137 million users online, the third largest online population in the world.

Under the terms of the deal, WAYN will create a co-branded portal with Travel Plus, the travel arm of ITG and provide innovative advertising solutions to the group’s large clients’ portfolio.

The unique partnership will give ITG a direct access to WAYN’s online community of circa four million users in India alone and growing by a few thousand users daily.

The WAYN community offers a multi-layered, highly social and engaging platform, allowing users to connect with one another and share aspirations, experiences and tips.

WAYN.com co-founder Jerome Touze stated: “I have visited India on numerous occasions over the past few years, meeting with potential key partners and in terms of presence, appetite and understanding of social media, India Today Group was undoubtedly the best fit.

“There are numerous factors that suggest growth in India will continue, including rising disposable income levels (Asia Pacific now houses more wealthy people than all of Europe), a younger demographic and increasing use of the internet. We are excited to tap into this market, develop ITG’s online presence in the travel vertical and build a long standing relationship”.