WAYN has announced the recruitment of Kai Herzberger, previously chief marketing officer at DailyDeals, a member of the Google Family, to head up operations as chief operating officer.

The company has also employed Ben Andrews, previously global product manager at Yahoo! Answers, as director of product management.

WAYN has over 21 million members in 193 countries with over 50 global tourist boards, airlines, hotels and travel operators as partners.

WAYN has become one of the world’s leading platforms for driving user engagement and influencing travel decisions.

In December 2012 WAYN won the title of World’s Leading Travel Social Network’ at the World Travel Awards.

Peter Ward, chief executive, WAYN said: “We’re delighted to have Kai and Ben on board.

“Kai will head up operations through a period of significant transformation following the recent re-launch of the site.

“Kai brings to the table a wealth of experience growing and managing fast growing internet start-ups and eCommerce businesses, including DailyDeals and BuyVIP, with a great pedigree of strategic and operational excellence.

“Ben is an extremely experienced product manager, having helped Yahoo! Answers grow to over 250 million unique visitors a month on web and mobile.

“We now have an excellent A-Player team and are committed to building a culture of excellence. This will help us to deliver upon our vision to help people better discover where to go, what to do and who to meet.”

WAYN has recently undergone a complete transformation of its platform, generating over 70,000 tips, reviews, trips and activities daily.

The site partners with over 50 global tourist boards, airlines, hotels and travel operators as partners and has become one of the world’s leading platforms for driving user engagement and influencing travel decisions.