Vayama (www.vayama.com), a leading online travel agency uniquely focused on international travel, announced today the launch of the Vayama Go Somewhere Tour, a 12-market U.S. campaign designed to inspire people to think about where in the world they’d like to travel and help them get one step closer to making that dream a reality. The centerpiece of the Go Somewhere Tour is an 18-foot custom-designed truck that serves as a hub for global discovery and travel inspiration at each event along the way. The tour kicks off on April 12 in Los Angeles.
In each market, the Go Somewhere Tour truck invites people to experience some of the world’s most interesting cities. A fun game show allows players to compete against one another on international trivia. And a custom-created iPad app allows people to navigate an interactive map to learn compelling facts about different cities around the globe, see beautiful images and watch picturesque time-lapsed videos. If people are interested to learn more, the app allows them to easily sign up for destination-specific content on the city of their choosing.
Perhaps the most practical element of the Go Somewhere Tour experience is a passport photo booth. Recent U.S. passport statistics reveal that only an estimated 39 percent of the country’s population has a valid passport. For those people who dream about taking an international trip, walking away with a passport-ready photo in hand brings them one step closer to making that dream of international travel a reality.
“We’re very excited about the opportunity to directly connect with people across the country,” said Joan Ioannou , Brand Marketing Director for Vayama.com. “When it comes to planning an international trip, some people begin with a specific trip in mind, and others need time to explore and gather information before deciding on a destination. We’ve carefully designed every interaction in the Vayama Go Somewhere Tour to meet people wherever they are in their trip planning process.”
From April to August 2013, the Vayama Go Somewhere Tour will stop at more than a dozen events and cover over 6,200 miles. The route covers much of the western region of the country, finishing in the Pacific Northwest in August.
Over the course of the tour, people who visit the Go Somewhere Tour truck can enter the Go Somewhere Sweepstakes. The Grand Prize winner will receive an international trip for two on Emirates Airline, plus U.S. $2,000 spending money. 12 lucky First Prize winners (1 winner in each market) will receive a U.S. $1,500 travel voucher, redeemable on Vayama.com. Market stops include:
* Los Angeles, CA
* San Diego, CA
* Phoenix, AZ
* Austin, TX
* Houston, TX
* Dallas, TX
* Denver, CO
* Salt Lake City, UT
* San Francisco, CA
* Lake Tahoe, CA
* Portland, OR
* Seattle, WA
The Go Somewhere Tour is the next step in Vayama’s brand evolution. In November 2012, the five-year-old online travel agency re-launched, introducing a logo redesign and the beta version of a new, highly visual website. Vayama.com inspires people to dream about international travel and greatly improves how travelers search and book international flights.