Unlimited Budget®, Avis Budget Group’s loyalty program for travel professionals, is celebrating its 15th anniversary this month.  Since its creation in 1997 as the first rental car loyalty program designed specifically for travel professionals, Unlimited Budget has established itself as a leading innovator in this category with more than a dozen travel brands through which reward points can be earned, and has helped Avis Budget Group generate more than $800 million in car rental transactions.

“Travel professionals play a critical role in our efforts to strategically accelerate growth,” said Stephen Wright, vice president of global travel and partnership sales, Avis Budget Group, Inc. “We thank agents for their continued business and loyalty, and are excited to celebrate this important milestone with them.”

More than 20,000 travel agents in the United States and Canada currently participate in Unlimited Budget.

In celebration of its 15th anniversary, Unlimited Budget has launched a contest to further reward members.  Through December 11, Unlimited Budget members who visit the program’s Facebook fan page can enter the contest by answering the question “What do you love about Unlimited Budget?”  Members will be eligible to win weekly prizes ranging from Unlimited Budget points to gift certificates for car rentals and hotel stays, and one travel professional will win a grand prize package valued at more than $3,000. Contest entries will be judged on creativity and content.

Enrollment in Unlimited Budget is free and is open to travel professionals who are residents of the United States and Canada, age 18 and over.