In an initiative aimed at educating and informing agents on the world’s top rivers for cruise lines, Uniworld Boutique River Cruise Collection is launching a River of the Month campaign.

The educational campaign, which profiles a new river each month, kicks off this month with everything agents need to know about the second largest river in Europe, the Danube.

Uniworld has created an informative fact sheet which agents can collect each month and file away for reference.

The fact sheet includes a detailed map, top facts about the river, special offers and advice from Uniworld representatives on must-see sights and their favourite stops along the river.

Uniworld will also highlight a Voyage of the Month which details a brief day-by-day itinerary, cruise inclusions and a lead in price.

The River of the Month initiative will also offer agent incentives relating to the profiled river.

Jamie Loizou, head of marketing for Uniworld UK, commented: “November’s CLIA River Cruise Convention in Amsterdam brought to light that the geography of even the industry’s most experienced cruise professionals still left room for improvement.

“We thought this would be a great opportunity to produce a monthly river guide that agents can keep for reference and use as a selling tool.

“The fact sheet will feature river facts, insights on which waterway is suitable for which type of guest and itinerary examples from Uniworld.

“This is an invaluable tool for agents in selling not only Uniworld, but river cruise in general and we hope that agents will keep them and use them as a quick go-to guide when they need to clinch a river cruise sale.”

The River of the Month fact sheet will be distributed each month via email to the Uniworld agent database, plus double-sided A4 hard copies will be sent out to key agents and given out in store by the Uniworld sales team.

More information on the Uniworld website.