Uniworld Boutique River Cruises will appear in the inaugural episode of a new series on Channel 4 that explores some of the world’s most luxurious travel experiences, from cruising and island escapes, to superyachts and grand hotels.

Inside the World’s Most Luxurious Cruises has been produced by CrackIt TV and will air on Channel 4 on Monday at 20:00, featuring Uniworld’s Super Ship Maria Theresa as it sails along the Danube as the world’s most luxurious river cruise option.

The programme follows guests on Uniworld’s Enchanting Danube itinerary, showcasing VIP, behind-closed-doors experiences including a private concert of Mozart and Strauss in Vienna and an opportunity to view masterpieces such as Vermeer, Rubens and Caravaggio at the city’s Kunsthistoriches Museum before it opens to the public.

It also showcases the elegant surroundings, personalised service and attention to detail on board the Super Ship Maria Theresa, which was named after the 18th century ruler of the Habsburg dynasty and designed to emulate a floating palace, reflecting the destinations through which it sails.

Alongside Uniworld, Monday’s programme will also feature luxury ocean cruising brands Regent Seven Seas, Cunard and Star Clippers.

Chris Townson, managing director of Uniworld in the UK & Europe, commented: “We are really excited to be part of this new programme on Channel 4, especially as the only river cruise company to be included.

“River cruising is still not as established or understood as ocean cruising, so to appear alongside a number of brands that are well-renowned for their levels of luxury at sea is perfect positioning for us, and is evidence that we are truly unparalleled when it comes to ultra-luxury cruising on the world’s rivers.

“We strongly recommend that agents encourage their client base to tune in, because the programme will be the perfect way to inspire and inform about the exceptional experience Uniworld offers on board the Super Ship Maria Theresa.

“We also encourage them to check out our wider portfolio, as every ship and itinerary is different whilst consistently delivering at a world-class level. Our team will be on hand to support all our agent partners with a dedicated brochure and other tailored assets to help them close the sale.”